Big Picture - March 2020 - 29

Fogarty knew Coca-Cola would be the go-to company
for the new technology. The brand has been a client of
McGowans for more than four years. "We have produced
a lot of point-of-sale work for them and they're always
looking for 'something different' to make their brand stand
out in the marketplace," says Fogarty. When they acquired
the Massivit 1800, they were immediately flooded with ideas
for Coca-Cola.
When Coca-Cola became sponsors of the English
Premier League they wanted to draw attention to the new
partnership. They created competitions and special offers
advertised throughout 40 Tesco branches and cinemas
across Ireland. "We came up with the concept of adding
three-dimensional lions heads to the side of their free
standing display units," says Fogarty. "The lion head is the
Premiership logo, and it's instantly recognizable in this part
of the world. The addition of the 3D element to a relatively
standard point-of-sale item was a huge success." Fogarty
says the concept alone won the shop the job.
McGowans used the same tactic for seasonal Coca-Cola
Christmas trucks placed in 20 retail stores and supermarkets
to enhance user experience and create a special photo op for
customers. The shop produced 3D-printed wheels and Santa
stands to add to the corrugated prints. The tires, 24 inches in
diameter, took five days to model, one day to 3D print (10
hours), two days to make the texture for printing, two days to
post process, one day to print the colors, and five days to

McGowans Prints thermoformed the 3D lion heads
from a 3D-printed mold and then printed graphics
on the shop's Fujifilm Acuity 15 flatbed printer.



http://www.digitalwindowgraphics.com

Big Picture - March 2020

Table of Contents for the Digital Edition of Big Picture - March 2020

Big Picture - March 2020
Insight
Wide Angle
Upfront
Beyond Décor
Business + Management
To SEG or Not to SEG
Smashing Competition
R+D
Job Log
Big Picture - March 2020 - Big Picture - March 2020
Big Picture - March 2020 - Cover2
Big Picture - March 2020 - 1
Big Picture - March 2020 - Insight
Big Picture - March 2020 - 3
Big Picture - March 2020 - Wide Angle
Big Picture - March 2020 - 5
Big Picture - March 2020 - Upfront
Big Picture - March 2020 - 7
Big Picture - March 2020 - 8
Big Picture - March 2020 - 9
Big Picture - March 2020 - 10
Big Picture - March 2020 - 11
Big Picture - March 2020 - 12
Big Picture - March 2020 - 13
Big Picture - March 2020 - 14
Big Picture - March 2020 - 15
Big Picture - March 2020 - Beyond Décor
Big Picture - March 2020 - 17
Big Picture - March 2020 - Business + Management
Big Picture - March 2020 - 19
Big Picture - March 2020 - To SEG or Not to SEG
Big Picture - March 2020 - 21
Big Picture - March 2020 - 22
Big Picture - March 2020 - 23
Big Picture - March 2020 - 24
Big Picture - March 2020 - 25
Big Picture - March 2020 - Smashing Competition
Big Picture - March 2020 - 27
Big Picture - March 2020 - 28
Big Picture - March 2020 - 29
Big Picture - March 2020 - 30
Big Picture - March 2020 - 31
Big Picture - March 2020 - R+D
Big Picture - March 2020 - 33
Big Picture - March 2020 - 34
Big Picture - March 2020 - 35
Big Picture - March 2020 - 36
Big Picture - March 2020 - 37
Big Picture - March 2020 - 38
Big Picture - March 2020 - 39
Big Picture - March 2020 - Job Log
Big Picture - March 2020 - Cover3
Big Picture - March 2020 - Cover4
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