Big Picture - March 2020 - 30
March 2020
BIG PICTURE
30
"Coca-Cola's high-profile account and
budget allows us to really push ourselves
when it comes to producing attractive and
award-winning in-store theatre pieces for
them," says Fogarty.
thermoform. "The client was delighted and went as far as
calling the finished piece an 'award-winning display,'" says
Fogarty. Coca-Cola is so impressed they've asked McGowans
to incorporate a 3D-printed element into every project they
complete. "The budget doesn't always allow it, but the desire
to use this feature is always strong," he says.
That being said, the material used to print 3D pieces is
expensive. "It would be difficult to put an exact number on a
piece, but to produce something like the Hulk (see page 26),
it easily runs into thousands of dollars," says Fogarty. "This
is why, to complement our existing devices in point-of-sale,
which could easily have 1000 units in a campaign, we
employ thermoforming as a solution. It's cost-effective as
you only need to 3D print one or two molds, and it's much
quicker in terms of production."
The Massivit 1800 isn't the only machine McGowans got
their hands on at an early stage. The shop was one of the first
PSPs to install EFI's Nozomi C18000 single-pass digital
corrugated printer. They used the machine to print the
Coca-Cola cardboard display pieces; the 3D elements were
printed on their Fuji Acuity 15 wide-format UV inkjet press.
The team recently highlighted their offerings at EuroShop
2020, a global tradeshow for retailers in Düsseldorf, Germany,
to showcase the extraordinary opportunities that are available
for brick-and-mortar stores. The Hulk character they 3D
printed with the Massivit 1880 is six-feet wide and took almost
a week to print. The printed brick frame the Hulk breaks
through was printed onto Re-board via the shop's Durst Rho
1312 UV flatbed printer. The other graphics on the stand were
printed on a variety of machines including their Nozomi
C1800, Durst Rho 1030, Durst Rho P10 250 HS Plus, and
Canon Océ Colorado 1640 roll-to-roll printer. McGowans also
recently purchased a Dimense textured wallpaper printer
(another early buy-in) and displayed samples at their booth.
The only constant is change. By adopting new technologies and providing unparalleled applications their clients
hadn't even imagined, McGowans proves that it pays to try
something new.
Big Picture - March 2020
Table of Contents for the Digital Edition of Big Picture - March 2020
Big Picture - March 2020
Insight
Wide Angle
Upfront
Beyond Décor
Business + Management
To SEG or Not to SEG
Smashing Competition
R+D
Job Log
Big Picture - March 2020 - Big Picture - March 2020
Big Picture - March 2020 - Cover2
Big Picture - March 2020 - 1
Big Picture - March 2020 - Insight
Big Picture - March 2020 - 3
Big Picture - March 2020 - Wide Angle
Big Picture - March 2020 - 5
Big Picture - March 2020 - Upfront
Big Picture - March 2020 - 7
Big Picture - March 2020 - 8
Big Picture - March 2020 - 9
Big Picture - March 2020 - 10
Big Picture - March 2020 - 11
Big Picture - March 2020 - 12
Big Picture - March 2020 - 13
Big Picture - March 2020 - 14
Big Picture - March 2020 - 15
Big Picture - March 2020 - Beyond Décor
Big Picture - March 2020 - 17
Big Picture - March 2020 - Business + Management
Big Picture - March 2020 - 19
Big Picture - March 2020 - To SEG or Not to SEG
Big Picture - March 2020 - 21
Big Picture - March 2020 - 22
Big Picture - March 2020 - 23
Big Picture - March 2020 - 24
Big Picture - March 2020 - 25
Big Picture - March 2020 - Smashing Competition
Big Picture - March 2020 - 27
Big Picture - March 2020 - 28
Big Picture - March 2020 - 29
Big Picture - March 2020 - 30
Big Picture - March 2020 - 31
Big Picture - March 2020 - R+D
Big Picture - March 2020 - 33
Big Picture - March 2020 - 34
Big Picture - March 2020 - 35
Big Picture - March 2020 - 36
Big Picture - March 2020 - 37
Big Picture - March 2020 - 38
Big Picture - March 2020 - 39
Big Picture - March 2020 - Job Log
Big Picture - March 2020 - Cover3
Big Picture - March 2020 - Cover4
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