Big Picture - April 2020 - 14
GIC 2019 LOOK BEYOND
BIG PICTURE
April 2020
A R T S O F T E X P O S O LU T I O NS (a r t s of t .c a) | R I C H M O N D H I L L , O N TA R I O, C A N A DA
14
TOOLS AND SUPPLIES: Roland XR-640 printer/cutter, Drytac
Polar Premium PVC film with grey removable acrylic
The annual Grocery Innovations Canada Exhibition and
Conference, held at the Toronto Congress Centre, brings all
facets of the Canadian grocery trade under one roof. Major
chains and independent grocers come together for the
two-day event to grow their businesses and talk shop. The
event needed to make a great first impression on its attendees,
so the Canadian Federation of Independent Grocers called
upon Artsoft Expo Solutions to wrap the building's exterior
with a stunning, first-person virtual reality design. By
wrapping the outside of the building to appear as though
viewers are peering into a giant grocery through virtual
reality goggles, Artsoft Expo Solutions set a futuristic and
forward-thinking tone at the conference.
The shop used its Roland XR-640 printer/cutter to print
the graphics on Drytac Polar Premium PVC film. The
challenge? The installation had to be completed when outside
temperatures were between 10 and 30 degrees, so the team
attacked the project in bursts throughout the day. "With the
help of the production team, all prints in sequences were
installed in an orderly fashion," says Joe Chan, president of
Artsoft Expo Solutions. By battling the elements and approaching the project piece by piece, Artsoft Expo Solutions
gave the conference goers an early glimpse into what the
future of the grocery market may have in store before even
stepping foot in the building.
http://artsoft.ca
Big Picture - April 2020
Table of Contents for the Digital Edition of Big Picture - April 2020
Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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