Big Picture - April 2020 - 2

insight

Come Together,
Right Now

uring times of turmoil, this country - and the businesses within it - unites as one. So often

we are individualized; the current COVID-19 pandemic is a reminder we're all in this
together. I've always admired the community within the print industry, but it seems to be
amplified during this crisis. I'm seeing PSPs connect and offer services to those in need
every day.
Excelsus Solutions is printing and shipping COVID-19 safety signage for free. Admark Graphics is
printing red circular floor adhesive stickers that are installed six feet apart with reminders for customers
waiting in store lines to practice social distancing. Screen Printing readers are creating online stores for
shops who do not have them. You'll see Cushing's digital print work for Rush University simply stating
#WashYourHands on page 40.
I emailed Big Picture's Editorial Advisory Board to check in, hoping their businesses are staying afloat
without layoffs or dramatic decreases in jobs. I stated: "The board was created for many reasons, one
being a community for you to go to in times of need. Let's help each other if we can."
Responses flooded in. Olympus Group is making personal protective equipment. ER2 Image Group, Ink
Monstr, and others responded with cut and sew teams in need of work. Pictographics is printing ventilator
valves via additive manufacturing. Advice on how to handle the forced closure of your businesses spread.
Image360 Central New Orleans is using this downtime as an opportunity to improve in-house processes
and future marketing efforts. Spoonflower shared distancing and cleaning efforts for employees who are
deemed essential and still have to go into work. Small business loan documents were uploaded.
You connected. You worked together. You helped each other. With each email, my anxiety for
this industry and this country lessened. I witnessed how quickly we can become collaborators instead
of competitors.
I can only hope that once this magazine is in your hands things will be different. Quarantine will no
longer be our new normal. We'll be opening our companies' doors, hugging friends and family, and
continuing on with our lives. But for now, support local businesses. Find ways your team's skillsets can
help the needs of the country. Create a one-, three-, and six-month plan for your shop. Partner with other
PSPs to keep the print industry alive.
Stay healthy. Stay positive. Stay home.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Alex Marcheschi
Associate Editor
alex.marcheschi@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Rachel Nunziata,
Matt Richart, Kathryn Sanders
Columnists
Brian Adam, Ryan Clark, Terry Corman,
Scott Crosby, Michelle Gobert,
Diana Herrera, Brian Hite,
Hayes Holzhauer, Kerry King,
Robert Kissel, Chris Laniak, Stan Lucas,
Craig Miller, Nicole Piach, Carmen Rad,
Gary Schellerer, Elaine Scrima,
Jon Sherman, Reed Silberman,
James Swanson, Mark Taylor, Luis Vivas
Editorial Advisory Board
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Vernita Johnson
Directory and Classiﬁed/Account Executive
513/263-9313
vernita.johnson@stmediagroup.com
Linda Volz
Production Manager
linda.volz@stmediagroup.com
Kelly Cotes
Marketing Manager
513/263-9313

Murray Kasmenn
President
murray.kasmenn@stmediagroup.com

BIG PICTURE

April 2020

Christine Baloga
VP Marketing Operations and
Customer Acquisition

BY ADRIENNE PALMER

Michael Pence
Director of Technology

Editor-in-Chief

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Big Picture - April 2020

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