Big Picture - April 2020 - 20
LOUIS VUITTON POP-UP
B R I X EN & S O NS ( b r i xe n .co m) | S A N TA A N A , C A L I F O R N I A
BIG PICTURE
April 2020
TOOLS AND SUPPLIES: EFI Vutek HS100 Pro printer,
EFI GS 3250LX Pro Ultradrop printer, Flexcon Busmark vinyl,
3M-3647 textured sidewalk overlaminate, 3M-3662-10
concrete/asphalt vinyl
20
Most clients have high standards, but imagine the pressure
that comes along with working for one of the world's most
popular luxury brands. Brixen & Sons handled that pressure
masterfully when Louis Vuitton needed a 2945-plus squarefoot pop-up event on Rodeo Drive in Beverly Hills, California,
to be perfectly adorned with blasts of pink and yellow for their
LVX brand. The white walls were quickly transformed into a
tropical sunrise paradise by the print service provider. The
space included a public staircase that had constant foot traffic
of more than 4000 people to work around.
To complete the job, they used two printers: an EFI Vutek
HS100 Pro and an EFI GS 3250LX Pro. The shop used
General Formulations WallMark Canvas with repositionable
adhesive for the installation of the wall and column graphics
with no lamination as they were applied directly to fresh
drywall. Brixon & Sons left no stone unturned as seemingly
every inch of the space was covered in brilliant yellow and
pink colors, even underneath the tables. The shop used
Flexcon Busmark vinyl with 3M-3647 textured sidewalk
overlaminate for the staircase and 3M-3662-10 concrete/
asphalt vinyl with 3M-3647 textured sidewalk overlaminate
for the terrace floor. When all was said and done, Louis
Vuitton was tickled pink with the project, and Brixen & Sons
was able to add a luxury feather to their cap.
http://brixen.com
Big Picture - April 2020
Table of Contents for the Digital Edition of Big Picture - April 2020
Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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