Big Picture - April 2020 - 24

VANS TAP AND TOUCH DISPLAY

BIG PICTURE

April 2020

D I R E C T ED G E M ED I A (d i re c te d ge m e d i a .co m) | A N A H EI M , C A L I F O R N I A

24

TOOLS AND SUPPLIES: Inca Onset X3 wide-format inkjet
press, Seiko M-64s mild-solvent printer, Gilman Brothers
Infinity Styrene Faced Foamboard, 3M IJ80 Controltac Graphic
Film, Zünd D3 XL-3200 flatbed cutter, Seal 62 Pro-S laminator

Vans Shoes needed a way to let their in-store customers
know about a new mobile website feature that allows users
to create a custom shoe design without downloading an app.
Direct Edge Media stepped up to the plate with a unique,
free-standing display. Vans was looking for a design to
attract attention with the use of lighting, lenticular printing,
and multiple print layers, but Direct Edge had to keep in
mind that these displays may not have an available power
supply where they're placed in the store. So, they had to
get creative. "We were able to wire them to replaceable

battery packs," says Ryan Clark, president of Direct Edge.
"Making the overall 3D look took some engineering and
many prototypes to make it look right, as well as stand
up correctly."
Direct Edge was able to build upon traditional flat
printing techniques with the addition of hand assembly and
painting. They used both an Inca Onset X3 printer and a
Seiko M-64 printer to produce the graphics on three
different types of media. Additionally, they used a Zünd D3
XL-3200 to cut each piece to shape and a Seal Pro-S
laminator to laminate the adhesive vinyl. Sounds simple
right? Now try doing it nine more times. Direct Edge
produced 10 of these displays and then packed and shipped
them overnight to 10 flagship Vans stores. This Vans project
can be summed up as "off the wall" for Direct Edge.


http://www.directedgemedia.com

Big Picture - April 2020

Table of Contents for the Digital Edition of Big Picture - April 2020

Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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