Big Picture - April 2020 - 25
FLUTTER ART EXHIBIT
F L AVO R PA PER (f l a v o r p a p e r.co m) | LO S A N G EL E S
TOOLS AND SUPPLIES: Mimaki UJV55-320 UV printer, Type II
vinyl, textured and smooth Mylars, synthetic metallic fabrics,
prepasted eco-friendly media, HP Latex 3600 printer
unique, artist-specific section of the space. "The client wanted
the experience to be as immersive and dynamic as possible to
thoroughly engage visitors," says Meghan Dockendorf, Flavor
Paper director of communication. "So, we really went for it by
incorporating invisible inks, scratch-and-sniff scents, and
textured and reflective materials to help reimagine the
6700-square-foot space."
Over a period of six months, the shop worked closely with
the artists to create a variety of dynamic wallpapered zones,
also incorporating designs from Flavor Paper's Wild Life
collection (including designs from Flavor Paper owner, Jon
Sherman). "Flutter offers a well-rounded tour of our capabilities and exemplifies our passion for pushing the innovation
envelope to explore all boundaries of conventional wallcovering design ... and then break them," says Dockendorf.
BIGPICTURE.NET
The phrase "art exhibit" likely brings to mind the image of a
sterile, white-walled room with assorted, framed works of art
on display, meant to be viewed and admired from a distance.
Flutter, an interactive multimedia art experience in Los
Angeles, turns the traditional concept of the art gallery on its
head. The 2019 exhibit invited visitors to "dance, paint, play,
create, enjoy virtual reality, projection mapping, sound baths,
and so much more," according to its website, to propel its
mission to make fine art by museum-level contemporary
artists (including Cyril Lancelin, Elise Peterson, Leah
Guadagnoli, Liz Collins, Katie Stout, and Saya Woolfalk)
more accessible and fun, while addressing issues surrounding
mental health.
A major component of the pop-up experience was
bespoke wallpaper carefully crafted by Flavor Paper for each
25
http://www.flavorpaper.com
http://www.BIGPICTURE.NET
Big Picture - April 2020
Table of Contents for the Digital Edition of Big Picture - April 2020
Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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