Big Picture - April 2020 - 28
IHEARTR ADIO FESTIVAL FERRIS WHEEL WR AP FOR T-MOBILE
S C R E A M I N G I M AG E S (s c re a m i n g i m a ge s . n e t) | L A S V E G A S
BIG PICTURE
April 2020
TOOLS AND SUPPLIES: 3M Controltac 180-10, 3M Scotchcal
Matte Overlaminate 8520, banner vinyl, Dibond, HP Latex 3000
press, EFI Vutek GS5000r press, MultiCam Digital Express
digital finishing system
28
By now, PSPs are well aware of the endless possibilities of vinyl
wraps. Take a scroll through the #WrapEverything hashtag on
Instagram and you'll find thousands of posts boasting wrapped
motorcycles, game consoles, vending machines, kitchen
countertops, and beyond. Las Vegas-based Screaming Images
is no stranger to creative vinyl wraps, but a 2019 project really
pushed the team's creativity to the limits: wrapping a functional
Ferris wheel bright magenta - in a week.
When the shop got a call inquiring about wrapping a
T-Mobile Ferris wheel for the ninth-annual iHeartRadio Music
Festival, their response was, "Yes! When can we survey it?"
The answer? A week before the festival.
"Wrapping a Ferris wheel is kind of like wrapping a
unicorn," says Scott Proctor, Screaming Images VP of sales.
"There are no templates, it's made up of hundreds of moving
parts, and it is huge! ... With string, measuring tapes, and lots of
notes, we invented a game plan and kept our fingers crossed."
When the wheel arrived at the festival grounds, the team
got to work wrapping the tops and bottoms of 16 gondolas over
the course of two and a half days. Next came the challenge of
wrapping the support structure using only white and magenta
film. "We ended up printing large sections of magenta banner
material and 'fitting' the beams and trusses, securing them with
zip ties, Velcro, and tape," says Proctor. The structure wrap was
completed around 11:30 p.m. the night before the festival, and
the final center "button" was installed in just the nick of time -
20 minutes before the festival gates opened. "The crowd was
walking in as we drove off the lot," says Proctor. Festivalgoers
enjoyed two days of photo ops and incredible views of the
mega-concert from the iconic wrap.
http://www.screamingimages.net
Big Picture - April 2020
Table of Contents for the Digital Edition of Big Picture - April 2020
Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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