Big Picture - April 2020 - 36

Signage
enhances
both online
and offline
awareness. And
we need that
more than ever
right now.
-Joe Cushing,
EVP, Cushing

#WashYourHands
THE CLIENT

Rush University Medical Center

BIG PICTURE

April 2020

#MYBIGPIC

36

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THE PLAYERS

Cushing
Skender Construction
TOOLS & SUPPLIES

Canon ImageProGraf iPF940
32-point construction grade bond paper
Zünd G3 L2500 digital cutter
THE JOB

Signage donning the phrase "wash your hands" is no longer
contained to public restrooms. As the Coronavirus disease
COVID-19 spreads, news outlets, public figures, social media
users, and businesses are reminding the population of the
importance of washing your hands during this time. Rush

University Medical Center in Chicago decided to take it one
step further by printing and installing wide-format signage on
the interior of the building's windows with the message
#WashYourHands. The hospital called upon print service
provider Cushing (cushingco.com) and Skender Construction
to help share the message as quickly as possible.
"Signage continues to be an effective method to share
messaging to large groups of people," says Joe Cushing, EVP.
"The 'real-time' messaging - the actual #WashYourHands
- will be seen by thousands of people who live in Chicagoland.
And it will also be viewed by thousands online, too, shared as
photos, articles, and content."
PRODUCTION
Skender and Rush developed the print-ready files; Cushing stayed
open during the weekend to print the graphics with its Canon
ImageProGraf iPF9400 onto 32-point construction grade bond
paper and contour cut it on a Zünd G3 L2500 digital cutter.



http://www.cushingco.com

Big Picture - April 2020

Table of Contents for the Digital Edition of Big Picture - April 2020

Big Picture - April 2020
Insight
Wide Angle
Upfront
The Filament
Best of Wide Format Awards
R+D
Job Log
Big Picture - April 2020 - Big Picture - April 2020
Big Picture - April 2020 - Cover2
Big Picture - April 2020 - 1
Big Picture - April 2020 - Insight
Big Picture - April 2020 - 3
Big Picture - April 2020 - Wide Angle
Big Picture - April 2020 - 5
Big Picture - April 2020 - Upfront
Big Picture - April 2020 - 7
Big Picture - April 2020 - 8
Big Picture - April 2020 - 9
Big Picture - April 2020 - The Filament
Big Picture - April 2020 - 11
Big Picture - April 2020 - Best of Wide Format Awards
Big Picture - April 2020 - 13
Big Picture - April 2020 - 14
Big Picture - April 2020 - 15
Big Picture - April 2020 - 16
Big Picture - April 2020 - 17
Big Picture - April 2020 - 18
Big Picture - April 2020 - 19
Big Picture - April 2020 - 20
Big Picture - April 2020 - 21
Big Picture - April 2020 - 22
Big Picture - April 2020 - 23
Big Picture - April 2020 - 24
Big Picture - April 2020 - 25
Big Picture - April 2020 - 26
Big Picture - April 2020 - 27
Big Picture - April 2020 - 28
Big Picture - April 2020 - 29
Big Picture - April 2020 - R+D
Big Picture - April 2020 - 31
Big Picture - April 2020 - 32
Big Picture - April 2020 - 33
Big Picture - April 2020 - 34
Big Picture - April 2020 - 35
Big Picture - April 2020 - Job Log
Big Picture - April 2020 - Cover3
Big Picture - April 2020 - Cover4
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