Big Picture - May 2020 - 16
SIGN
OF THE
TIMES
BY ADRIENNE PALMER
How
adapting with
consumer
trends and
international
changes
can help your
retail clients -
and your shop -
grow.
Finish this phrase: "Retail is _______." Did you say "dead?" If you did, you aren't
alone. Begin typing "retail is" in Google and the first two search options are
"dead" and "dying." But scroll a little further and you'll see the word "changing."
Consider a new notion: "Retail is evolving." The industry has undergone major
shifts with the rise of ecommerce and the "Amazon effect." Customers tend
to know what they want at point of purchase instead of deciding as they
browse through store aisles. And the current COVID-19 pandemic has forced
those uncertain about online shopping to adapt. So, how can you use this
information to elevate your business in the retail industry?
In order to gain better insight, we interviewed two industry experts, Carol
Spieckerman and Kevin Foster O'Donnell.
CAROL SPIECKERMAN is consistently named a top retail influencer and a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps diverse retail
stakeholders define market messaging, increase retail thought leadership, and accelerate B2B
development. She speaks around the world on her latest Retail Trajectories: calls to action that
transcend trend across categories, channels, business models, and touch points. Spieckerman is a
regular contributor to leading retail and business media outlets across a broad spectrum of retail
May 2020
topics and trends.
KEVIN FOSTER O'DONNELL champions cutting edge design, carefully integrated architecture
and environments, inventive conceptual approaches, creative brand development, insightful
business strategy, and innovative and sustainable use of materials. He's an expert at expressing a
design concept in a way that inspires production. At Thread Collaborative, he places special
BIG PICTURE
emphasis on crafting fully branded retail environments, taking everything from large-scale
graphics to furniture to menus into consideration. He's personally committed to the execution of
the design, working closely with fabricators to ensure design fidelity and the highest possible
quality of craftsmanship. He directs a wide range of design services, most notably architecture,
design development, selection of finishes, construction drawings, branding, graphic design, fixture
planning, millwork design, and furniture design. His client list includes Whole Foods Market, PK
16
Market, The Kroger Co., Tesco's Fresh & Easy Neighborhood Market, Harris Teeter, Supervalu,
Wegmans, Good Earth Natural Foods, and New Leaf Community Markets.
Big Picture - May 2020
Table of Contents for the Digital Edition of Big Picture - May 2020
Big Picture - May 2020
Insight
Wide Angle
Upfront
Extreme Vinyl
Business + Management
Change of Course
R+D
Explorer
Big Picture - May 2020 - Big Picture - May 2020
Big Picture - May 2020 - Cover2
Big Picture - May 2020 - 1
Big Picture - May 2020 - Insight
Big Picture - May 2020 - 3
Big Picture - May 2020 - Wide Angle
Big Picture - May 2020 - 5
Big Picture - May 2020 - Upfront
Big Picture - May 2020 - 7
Big Picture - May 2020 - 8
Big Picture - May 2020 - 9
Big Picture - May 2020 - 10
Big Picture - May 2020 - 11
Big Picture - May 2020 - Extreme Vinyl
Big Picture - May 2020 - 13
Big Picture - May 2020 - Business + Management
Big Picture - May 2020 - 15
Big Picture - May 2020 - 16
Big Picture - May 2020 - 17
Big Picture - May 2020 - 18
Big Picture - May 2020 - 19
Big Picture - May 2020 - Change of Course
Big Picture - May 2020 - 21
Big Picture - May 2020 - 22
Big Picture - May 2020 - 23
Big Picture - May 2020 - 24
Big Picture - May 2020 - 25
Big Picture - May 2020 - R+D
Big Picture - May 2020 - 27
Big Picture - May 2020 - 28
Big Picture - May 2020 - 29
Big Picture - May 2020 - 30
Big Picture - May 2020 - 31
Big Picture - May 2020 - Explorer
Big Picture - May 2020 - Cover3
Big Picture - May 2020 - Cover4
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