Big Picture - May 2020 - 24

A DV E R T I S E M E N T

Windows, Walls, and Floors:
One Film for All

Easily promote your business with the versatility of 40C

E

very inch of your customer's real
estate is an opportunity to promote
their brand and sell their products.
However, choosing the right type of
print film can be challenging, especially when
applying graphics to multiple surface types.
But what if you could replace multiple rolls with
just one workhorse film? 3M Controltac Print

Film 40C is a removable, intermediate vinyl film
that's versatile - able to be used for window,
wall, and floor graphics.
Nicholas Lowry, Brand Ink (brandink.com),
has used Print Film 40C for a variety of
versatile projects, from wayfinding graphics
for a coffee shop to head-to-toe window, wall,
and floor graphics for Cookie Cart, a non-profit
bakery based in Saint Paul, Minnesota, that
teaches its youth employees job skills.
"Seeing the youth on the wall graphics has
been really impactful for customers, but also
for the youth," says Taylor Lubich, marketing
and communications director, Cookie Cart.
"Being able to see their faces larger than
life is really exciting for them." In addition to
highlighting the youth employees, Print Film
40C's removability allowed Lowry and his team
to install short-term product promotions for
Cookie Cart's seasonal Coconut Toffee cookie.
"Print Film 40C is one material that works
for many applications and helps reduce the
number of unique rolls we have to stock,"
says Lowry. "It also reduces the number of roll
changes our staff has to do on a daily basis,
which cuts down on media loss from webbing
up and unloading the equipment."

Elsewhere, shop owners have used Print
Film 40C for creative problem solving without
having to sacrifice quality or creativity. Dave
Gimbel, Signs by Tomorrow (signsbytomorrow.
com), and his team helped to install wall, floor,
and ceiling graphics for The Baltimore Library
Project, a collaborative effort supported by
community and government partners to create
safe, engaging, and durable spaces that are an
asset for the entire community.
"When we first started the installation
process, the original vinyl material we used
kept falling of the wall and wouldn't hold,"
says Gimbel. "Luckily, I used my 3M Smooth
Wall Adhesion Test Kit, and our team made the
game-changing decision to switch to using 3M
Controltac Print Film 40C, which has advanced
installation features and enabled the graphics
to hold up so well."
Kate Sorestad, program officer, Libraries,
Northeastern Pennsylvania, and Veterans
Grants for the Weinberg Foundation, believes
the graphics have become an integral part of
the space. "The space truly comes alive when
the graphics are applied, and the graphics have
become a key element of the Library Project
brand," says Sorestad.
Because it's value priced and removable,
Print Film 40C is the perfect choice for
refreshing the look of indoor spaces. Featuring
slideability and air release channels for fast,
easy, bubble-free installations, Print Film 40C
may be your next "go-to" graphic film.
When you have multiple surfaces to cover,
take advantage of opportunities to promote
and grow your business by creating bold
branding with 3M Controltac Print Film 40C.

Request a sample today
at 3m.com/40C.
http://www.brandink.com http://www.3m.com/40C
Big Picture - May 2020

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