Big Picture - August 2020 - 2

insight

Win-Win

ave these last few months left you wondering if the mandatory time spent at home was a
personal win or a major productivity fail? Did you gain the quarantine 15 or did you
increase your exercise regimen and start a new diet? Did you take a break from the digital
world or did your screen time rise exponentially? Did you fi nally read those books on your
list or did you binge "Tiger King" in one sitting? I won't share where I fall on the scale, but
I will say being forced to stay home allowed me to tackle some major projects on my to-do list
(including watching a "Star Wars" fi lm for the fi rst time, and yes, "Tiger King.") One of those giant items
was "buy a house." So, during lock down, via FaceTime, my fiancé and I purchased property and
moved from one "Bay" to another.
While walking in our new neighborhood I spotted a man in a Cincinnati Reds shirt. This is no
surprise as you can fi nd an Ohioan anywhere. (I met a guy on an eight-person boat in Hvar, Croatia,
last year who lived in the same neighborhood as I did for six years - we're everywhere!) We stopped
to chat about the Cincy connection, which naturally led to the question "what do you do for work?"
He mentioned he's been in commercial printing for the last 30 years. "Cool! I'm the editor of Big Picture
magazine," I responded. His jaw dropped as he said, "No way! I can't tell you how many times I've
read Big Picture."
The next day, we met our neighbors across the street. The conversation continued the same as the
previous day. "So, what do you do for a living?" This elicited a much funnier response: "As little as
possible," followed by "I ran a screen printing business for years in Maui and now I sell machines
through a distributor." Now it was my turn for the jaw drop. "No way! I'm the editor of Screen Printing
magazine," I basically shouted. The back-to-back connections to the print world were too cool, but in
no way surprising.
The print community is everywhere. We witnessed the need for the industry as soon as COVID-19
hit and PSPs quickly pivoted to creating PPE and safety-related signage. We will continue to see the
demand as schools, retail locations, and offices reopen in the coming months. Now is the time to offer
your services and creativity to your clients. Be proactive in connecting with them as they navigate this
new normal. I know this will be a professional - and personal - win.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Alex Marcheschi
Associate Editor
alex.marcheschi@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Rachel Nunziata,
Matt Richart, Kathryn Sanders
Columnists
Brian Adam, Ryan Clark,
Scott Crosby, Michelle Gobert,
Diana Herrera, Brian Hite,
Robert Kissel, Chris Laniak,
Stan Lucas, Tanya McNab,
Carmen Rad, Gary Schellerer,
Elaine Scrima, Jon Sherman,
James Swanson, Carol Yeager
Editorial Advisory Board
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Vernita Johnson
Directory and Classiﬁed/Account Executive
513/263-9313
vernita.johnson@stmediagroup.com
Linda Volz
Production Manager
linda.volz@stmediagroup.com
Kelly Cotes
Marketing Manager
513/263-9313

Murray Kasmenn
President
murray.kasmenn@stmediagroup.com

August 2020

Christine Baloga
VP Marketing Operations and
Customer Acquisition

BY ADRIENNE PALMER
BIG PICTURE

Editor-in-Chief

@Adrienne_BigPic

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Big Picture - August 2020

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