Big Picture - August 2020 - 8
It's Safe to Come Through Our Doors
BY HELENE KELLY
Print service providers and businesses with brick and mortar locations all have a need to communicate to their employees
and customers about the safety measures they've taken to ensure anyone coming through their doors is safe.
Now more than ever, it's imperative to communicate a true sense of compassion, responsiveness, and strong leadership
with customers, investors, suppliers, business partners, and employees for the survival and prosperity of your organization.
HERE ARE SOME TIPS ON WHAT YOUR MESSAGE SHOULD ACHIEVE:
1. First, listen to them; people need to be heard right now.
2. Convey that you understand their fears; show you're empathetic to their perspective.
3. Respond to any inquiries from them within 24 hours, if not sooner.
4. S
pell out the specific health and safety protocols your company has taken to keep
your facility and your people safe and free from a risky environment.
BIG PICTURE
August 2020
5. Provide daily, honest, and transparent updates.
8
Don't assume your employees and customers are confident you've taken the precautionary measures to keep them safe.
If your business is one that requires a lot of employee or customer "touch points," you're in a very tenuous position to allay
any actual or perceived fears. Go beyond what you feel might be necessary to communicate the efforts you've taken. There is
no such thing as "too much information" in this instance.
If you don't already have a digital communications platform set up e.g., Zoom, Gotomeeting, Skype, etc.), download,
install, and implement ASAP. This is the new way employers communicate with employees and customers. Then schedule
weekly online meetings to provide health and safety updates as well as a time for Q&As from your audiences.
Finally, equip your employees with proper, easy-to-convey messaging so they can communicate your company-wide
"script" to your customers. This will mitigate instances where one employee is saying one thing and another is saying
something completely different. You want to ensure everyone is using the same language and message points.
If you don't have the high-level skill to craft the message, hire someone who does. Conveying social responsibility,
reassurance, and genuine concern for your employees' and customers' health and welfare is critical to the success of your
company's ability to come through this crisis. Don't underestimate your audience's ability to sense a disingenuous message.
Properly crafted communications, particularly in these tumultuous times, is paramount and worth the time and energy.
Taking these few simple steps will help your employees and customers feel safe and reassured. Alleviating some of their
stress will help build trust in your company and re-establish brand loyalty.
Big Picture - August 2020
Table of Contents for the Digital Edition of Big Picture - August 2020
Big Picture - August 2020
Insight
Wide Angle
Upfront
The Filament
Out-of-Home Runs
R+D
Explorer
Big Picture - August 2020 - Big Picture - August 2020
Big Picture - August 2020 - Cover2
Big Picture - August 2020 - 1
Big Picture - August 2020 - Insight
Big Picture - August 2020 - 3
Big Picture - August 2020 - Wide Angle
Big Picture - August 2020 - 5
Big Picture - August 2020 - Upfront
Big Picture - August 2020 - 7
Big Picture - August 2020 - 8
Big Picture - August 2020 - 9
Big Picture - August 2020 - The Filament
Big Picture - August 2020 - 11
Big Picture - August 2020 - 12
Big Picture - August 2020 - 13
Big Picture - August 2020 - Out-of-Home Runs
Big Picture - August 2020 - 15
Big Picture - August 2020 - 16
Big Picture - August 2020 - 17
Big Picture - August 2020 - 18
Big Picture - August 2020 - 19
Big Picture - August 2020 - 20
Big Picture - August 2020 - 21
Big Picture - August 2020 - R+D
Big Picture - August 2020 - 23
Big Picture - August 2020 - 24
Big Picture - August 2020 - 25
Big Picture - August 2020 - 26
Big Picture - August 2020 - 27
Big Picture - August 2020 - 28
Big Picture - August 2020 - 29
Big Picture - August 2020 - 30
Big Picture - August 2020 - 31
Big Picture - August 2020 - Explorer
Big Picture - August 2020 - Cover3
Big Picture - August 2020 - Cover4
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