Big Picture - September 2020 - 12
To a
TEE
How to pivot from
printing graphics for
an in-person event
to a nationally
televised tournament.
BIG PICTURE
September 2020
BY A LE X M A RCHE SCHI
12
The TPC Twin Cities private golf club in Blaine, Minnesota, has
played host to the 3M Open, a professional golf tournament on
the PGA Tour, for the past two years. This year's tournament
presented new and unforeseen challenges as COVID-19 limited
the number of people attending the event to just about 1000,
including ambassadors, media members, support, and other
essential employees. For 3M, the tournament's sponsor, this
presented a new challenge as the branding approach swiftly
transitioned from an in-person experience targeted to on-site
fans, to a television- and social media-centric strategy. "Once we
determined what our overall theme was, which was the power of
community, and that the majority of our on-course activations
were to be designed for television pickup, we had to start
figuring out how we can leverage our science and solutions,"
says Collin Hummel, 3M senior brand manager.
Big Picture - September 2020
Table of Contents for the Digital Edition of Big Picture - September 2020
Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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