Big Picture - September 2020 - 13

3M relied on St. Paul, Minnesota-based print shop Brand
Ink (brandink.com), owner, Nick Lowry, and his team of
experts to face this challenge head on and adapt to the new
approach. "We've now done the 3M Open for two years. The
first year was really designed around the 150,000 people that
would be there in-person. Not to say we weren't doing things
for television, because we certainly were, but it was a lot of
things for people to experience one-to-one," says Lowry.
"This year was designed around 'How do we garner the most
attention from a television audience or social media?'"
To do this, Brand Ink and 3M collaborated on creative
installations, like forming the shape of Minnesota out of 3M's
white Command Hooks while using red Command Hooks to
create a heart design around the Twin Cities' location within
the state. It was installations like this that were targeted
during the television broadcast, and they left a lasting
impression on viewers. "We now have these assets that we
created this year that we can leverage next year and reskin
where necessary that will attract the television eye again and
will pop on TV," says Lowry.
Brand Ink used an HP Latex 3200 printer for many of the
graphics, and found that 3M Controltac Graphic Film with
Comply v3 Adhesive IJ180Cv3 finished off with 3M Envision
Matte Wrap Overlaminate 8550M appeared well on camera
and stood out on the broadcast.
The suggestions that Brand Ink offered to 3M throughout
the entire process were invaluable to the event's success. "The
consultation value added from Brand Ink can't be overstated,"
says Hummel. "When we started shifting from in-person to a
lot of television things, it was great to hear suggestions from
Nick about what to use and why." Both teams learned some
valuable lessons and developed strategies that can be used in
the future, even once COVID-19 has passed.

* 3M Scotchcal Clear View Graphic Film IJ8150
* 3M Scotchcal Optically Clear Overlaminate 8914
* 3M Controltac Print Film 40C
* 3M Scotchcal Luster Overlaminate 8509
* 3M Scotchcal Luster Overlaminate 3645

HARDWARE
* HP Latex 3200 Printer
* HP Latex R2000 Printer
* HP Latex 570 Printer
* HP Latex 370 Printer
* Zünd G3 Digital Cutter
* Seal 62 Base Laminator

BIGPICTURE.NET

MATERIALS
* 3M Controltac Graphic Film with Comply v3
Adhesive IJ180Cv3
* 3M Envision Matte Wrap Overlaminate 8550M
* 3M Envision Print Wrap Film LX & SV 480mC
* 3M Scotchlite Print Wrap Film 780mC
* 3M Scotchcal Gloss Overlaminate 8518

"You'll probably find a lot more floor graphics and
wayfinding in the overall planning of future events," says
Lowry. "Wayfinding and things like that have always been
a piece of the puzzle in an event, but I think people are now
realizing how much you can convey in a simple manner to
direct crowds and maximize safety while still allowing
for some fun."
Both 3M and Brand Ink worked with the PGA Tour, CBS,
The Golf Channel, and the course personnel to optimize the
branding efforts. At the end of the event, both 3M and Brand
Ink considered it to be a great success. Most importantly, the
event ended with everyone involved heading home healthy,
which was the paramount concern for the tournament.

13
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Big Picture - September 2020

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