Big Picture - October 2020 - 20
ICY COOL
Positive Marketing USA (positivemarketingusa.com)
in Dallas took on the challenge of wrapping Zambonis for
some big clients at American Airlines Center in Dallas. The
arena is home to the National Hockey League's Dallas Stars
as well as ice resurfacers that are used to clean and smooth
the surface of a sheet of ice in the ice rink.
Two of the clients, Toyota and Volkswagen, wanted to
wrap a Zamboni to look like one of their vehicle models in
hopes it would draw the fans' attentions during the Stars
game, while IntelliCentrics sought a more traditional design. A
Zamboni is a very uniquely built vehicle with many raised
parts and pieces, so it requires special attention to detail.
"A Zamboni has pieces sticking out all over the body of the
vehicle, so you can't just measure the width and the height just
like that. For example, you could have a piece of the Zamboni
that sticks out 5 to 6 inches. You'd have to plan to wrap both
above and below that piece," says Greg Dekirmenjian of Positive
Marketing. "So, if the height of the vehicle is 80 inches, you can't
just print that. You're definitely going to be short by about a foot
probably just because of all the tuck-ins. But also, depending
on the graphic, you have to plan around those pieces. It really
depends on the graphic that is being laid on top."
To accomplish these wraps, the shop used an HP Latex
1500 printer on Avery MPI 1105 SuperCast Series Vinyl with
an Avery DOL 1360Z Optically Clear overlaminate fi nish. The
spotlight was on the Zambonis during the ice cleaning
sessions of intermission and all clients were happy with their
branding at the games.
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Big Picture - October 2020
Table of Contents for the Digital Edition of Big Picture - October 2020
Big Picture - October 2020
Insight
Wide Angle
Upfront
Extreme Vinyl
R+D
Job Log
Vinyl Frontier
Women in Wide Format Awards
Big Picture - October 2020 - Big Picture - October 2020
Big Picture - October 2020 - Cover2
Big Picture - October 2020 - 1
Big Picture - October 2020 - Insight
Big Picture - October 2020 - 3
Big Picture - October 2020 - Wide Angle
Big Picture - October 2020 - 5
Big Picture - October 2020 - Upfront
Big Picture - October 2020 - 7
Big Picture - October 2020 - 8
Big Picture - October 2020 - 9
Big Picture - October 2020 - Extreme Vinyl
Big Picture - October 2020 - 11
Big Picture - October 2020 - 12
Big Picture - October 2020 - 13
Big Picture - October 2020 - Vinyl Frontier
Big Picture - October 2020 - 15
Big Picture - October 2020 - 16
Big Picture - October 2020 - 17
Big Picture - October 2020 - 18
Big Picture - October 2020 - 19
Big Picture - October 2020 - 20
Big Picture - October 2020 - Women in Wide Format Awards
Big Picture - October 2020 - 22
Big Picture - October 2020 - 23
Big Picture - October 2020 - 24
Big Picture - October 2020 - 25
Big Picture - October 2020 - 26
Big Picture - October 2020 - 27
Big Picture - October 2020 - R+D
Big Picture - October 2020 - 29
Big Picture - October 2020 - 30
Big Picture - October 2020 - 31
Big Picture - October 2020 - Job Log
Big Picture - October 2020 - Cover3
Big Picture - October 2020 - Cover4
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