Big Picture - October 2020 - 7
and filter the images as they come in so everything is above board and appropriate." Olympus Group
initially tested the process with a limited launch of 500 cut outs in early July. "It was extremely well
received," he says. "It went so well that the Brewers called up the Reds and told them about it, so we
connected with the Reds and walked them through the process."
To date, Olympus Group has completed more than 10,000 cutouts for the Reds and Brewers combined,
and the Rockies are adding even more prints to the shop's plate. In order to handle these orders, Olympus had
to develop an airtight prepress strategy so they could quickly convert the fan photo submissions into cutouts.
"We had to spend a fair amount of time on the IT side so we could set up a system that automates the
pre-production element of the whole thing," says Adam. "The printing is pretty straight forward and we
cut the same shape for all of them, but screening the images and then ensuring that we can get them onto
the press without having to prepress tweak or setup thousands and thousands of images was probably the
biggest challenge as a printer."
Olympus Group prints the cutouts onto Coroplast using one of two printers, depending on which facility
is producing the product, a Fuji Acuity UV flatbed printer or a VUTEk GS3250 3.2-meter-wide flatbed,
roll-to-roll UV printer. Most teams plan to leave the cutouts in their respective seats all season long. The
Coroplast is intended to last the whole season as it's weatherproof. Some teams are even offering the
cutouts to the fans after the season so they can have a piece of memorabilia from this historic season.
The success of the cutout projects has been great for Olympus Group and has opened the door to new
opportunities and increased business in the future.
"The big thing for us throughout this has been the referrals and the networks," says Adam. "A cool thing
we've done in Milwaukee is print cutouts for Aurora Health Care, one of the big healthcare systems in our
area and a sponsor of the Brewers." Aurora asked for 300 cutouts of healthcare workers to be featured on
TV during the games. "We printed those for free. Also, the Reds were impressed with how smoothly things
have gone, and have passed along our info to other businesses and minor league affiliates."
New Dates for Printing United
BIGPICTURE.NET
The Printing United Digital Experience will now
run October 26 to November 12. The online
event spans 14 days, and consists of keynotes,
educational programming, and worldwide
product launches and demonstrations.
7
http://www.BIGPICTURE.NET
Big Picture - October 2020
Table of Contents for the Digital Edition of Big Picture - October 2020
Big Picture - October 2020
Insight
Wide Angle
Upfront
Extreme Vinyl
R+D
Job Log
Vinyl Frontier
Women in Wide Format Awards
Big Picture - October 2020 - Big Picture - October 2020
Big Picture - October 2020 - Cover2
Big Picture - October 2020 - 1
Big Picture - October 2020 - Insight
Big Picture - October 2020 - 3
Big Picture - October 2020 - Wide Angle
Big Picture - October 2020 - 5
Big Picture - October 2020 - Upfront
Big Picture - October 2020 - 7
Big Picture - October 2020 - 8
Big Picture - October 2020 - 9
Big Picture - October 2020 - Extreme Vinyl
Big Picture - October 2020 - 11
Big Picture - October 2020 - 12
Big Picture - October 2020 - 13
Big Picture - October 2020 - Vinyl Frontier
Big Picture - October 2020 - 15
Big Picture - October 2020 - 16
Big Picture - October 2020 - 17
Big Picture - October 2020 - 18
Big Picture - October 2020 - 19
Big Picture - October 2020 - 20
Big Picture - October 2020 - Women in Wide Format Awards
Big Picture - October 2020 - 22
Big Picture - October 2020 - 23
Big Picture - October 2020 - 24
Big Picture - October 2020 - 25
Big Picture - October 2020 - 26
Big Picture - October 2020 - 27
Big Picture - October 2020 - R+D
Big Picture - October 2020 - 29
Big Picture - October 2020 - 30
Big Picture - October 2020 - 31
Big Picture - October 2020 - Job Log
Big Picture - October 2020 - Cover3
Big Picture - October 2020 - Cover4
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