Package Design - January/February 2013 - 23

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JUNE 18 – 20, 2013

New York, NY

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Exhibitors

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The vibrant red color immediately
suggests the robust flavoring of
barbeque sauce.

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The product line name, Bakes, was
enlarged, and the color was changed to
a bold, mustard yellow.

To further highlight that the snack is
made from sliced potatoes, Anthem
designed a violator with the copy, “Made
with real sliced potatoes.” The graphic is
directly on top of the new potato imagery and further reinforces the authenticity and naturalness of the ingredients.
To appeal to Kettle Brand’s target
consumer, who delights in a big and
bold snacking experience filled with flavor and crunch, Schawk added type
below the brand and product name that
reads, “Extra Crunchy,” as well as the
phrase, “Simply Sliced, Toasted and
Seasoned to Perfection” beneath each
individual flavor description.
“We called out that obvious link
between flavor and color cue,” says
Hamilton. With their lively and daring
colors, the new Kettle Bakes chips have

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The potato-to-chip graphic depicts the
distinctively, simple cooking process
and reinforces the naturalness of the
ingredients.

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Attendees

The sauce, brush and ingredient
illustrations offer creative flavor cues.

been distinguishing themselves in grocery store aisles and within the Kettle
product line as well. “The packaging
now reinforces the product’s flavor and
the color palette that we chose across
the line is one that works well on market shelves,” says Hamilton. “From a
shelf presence standpoint, it’s a big
improvement.”
From natural food stores such as
Whole Foods to larger chains such as
Kroger and Safeway, the new Bakes bags
are hard to miss. Their vibrant colors
and vivid imagery lets shoppers know
there is no compromise between bold
flavor and healthy eating with these
baked chips. PD
For articles on similar topics, visit the
Food channel on PackageDesignMag.com.

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Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
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