Package Design - January/February 2013 - 7

BOOKS

100 Ideas
that Changed
Graphic Design
The latest book in Laurence King Publishing Ltd.’s (www.laurenceking.com) 100
Ideas that Changed … series, 100 Ideas that
Changed Graphic Design demonstrates
how ideas influenced and defined graphic
design, and how those ideas have manifested themselves in objects of design.
Written by Steven Heller and Véronique
Vienne and lavishly illustrated, the 100
entries, arranged broadly in chronological
order, range from technical (overprinting,
rub-on designs, split fountain); to stylistic
(swashes on caps, loud typography and
white space); to objects (dust jackets,
design handbooks); and methods (paper
cut-outs and pixelation).
Co-author Heller is also co-chair of the
Designer as Author program and cofounder of the Design Criticism program at
SVA, New York. For 33 years, he was an art
director at The New York Times. He is editor
of AIGA VOICE and author of 120 books
on design, including Design Literacy and
Paul Rand. He received the 1999 AIGA
Medal for Lifetime Achievement. Vienne
has worked at several U.S. magazines as art
director, and is the author of The Art of
Doing Nothing and The Art of Imperfection,
as well as Something to be Desired.
The 216-page book retails for $29.95
and is available at the publisher’s website
and on Amazon.com.

47.9 Million

FAST FACT
The approximate
number of U.S.
households that can
recycle food and
beverage cartons. In
the period of 2009 to
2012, the number of
American households
that can recycle cartons has
grown 18% to now more than 40%.
In 2009, 21 million households could recycle
shelf-stable and refrigerated cartons, which
contain common food and beverage items
such as milk, broth and juice. Now, more than
double that amount are able to recycle cartons
through their community’s recycling programs,
including programs in Dallas, Philadelphia,
Milwaukee, San Diego and Los Angeles.
Today, 43 states and 62 of the top 100 U.S.
cities accept cartons.
Depending on what area of the country the
cartons are recycled in and which paper mill
they are sent to, recycled cartons can be made
into office paper and tissues, and can even
be used as one of the materials for wallboard
manufacturing. To check if cartons are recycled
in your packaged goods’ distribution area, visit
www.recyclecartons.com.

Recaptured
Beauty
Mark Langan’s (www.langanart.
com) homage to Andy Warhol’s 1962
Campbell’s Soup Cans is a threedimensional custom art piece made
from reclaimed packaging. “Corrugated board is a material that can be
easily recycled over and over again,”
says Langan. “I see it as an endless
supply source that I can purge from
my trash and neighborhood, reusing
it towards my creations, which are a
form of green art that makes a definitive statement with its contribution
to the recycling movement.” PD

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Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013
