Glass Packaging Institute | Clear Choice Awards 2013 www.gpi.org The Glass Packaging Institute’s Clear Choice Awards recognizes the contribution glass packaging makes to the image and success of everyday products. All entries are judged on innovation, package design and shelf impact by a distinguished panel of judges. clear choice Awards 32 Nonalcoholic Beverage Food Starbucks Iced Coffee Tostitos Salsa By: O-I By: O-I For: Starbucks Starbucks’ new coffee blend is leading the Starbucks product line up by supporting a healthier lifestyle. The bottle’s simple, iconic shape was designed to reinforce some of the cues customers experience in a Starbucks’ store, bridging the gap between the on-premise and off-premise experience. For: Frito-Lay North America Inc. Frito-Lay wanted an exciting product for its Tostitos salsa for the football season. O-I used decoration and embossing to create excitement by incorporating the texture and of a football into the jar itself. This enabled Frito-Lay to introduce a new look without changing the size, shape and closure of Tostitos existing container. 2013 annual awards issue President’s Choice Award: Sustainability Nantucket Nectar By: Ardagh North America For: Juice Guys Nantucket Nectar redesigned its package to reduce its glass weight and convey the origins of the brand— the Island of Nantucket with a new shape and smart embossments. The new design features the “we’re the Juice guys” tagline on the back, a sailboat and the Nantucket Nectar lettering. The new container, while refreshing the offering, reduced the container weight by 8%. President’s Choice Award: Conversion Recognition Hidden Valley Sandwich Spread & Dip By: Vitro For: The Hidden Valley Food Products Company Hidden Valley urges consumers to spice up their ordinary sandwich with Hidden Valley Sandwich Spread & Dip in Spicy Chipotle Pepper. A glass jar helps the product brand as premium.