What women want... to see, feel and understand about your package. A message straight from a woman who knows brand strategy. 70% of purchases are made on You have IMPULSE 05 SECONDS OR LESS to make your brand stand out at shelf PURCHASING DECISIONS WOMEN make up 85% of all purchasing decisions 0 20 40 60 80 100 52% of men are the primary grocery shopper, but the woman is directing him what to buy 41% of shoppers who "TOUCH" your product will end up purchasing your brand Four most important features of your package are: COLOR WORDS SHAPE SYMBOLS The shelf is the moment of truth. can make your brand and your package stand out. LET US HELP YOU WITH YOUR NEXT PACKAGING SOLUTION. Visit yupousa.com for more information or to speak with someone on our technical team. Stats and proprietary research provided by Terri Goldstein, the founder of the NYC brand identity design rm, The Goldstein Group, www.thegoldsteingroup.net. Terri and her rm's success spans iconic brands, to new products searching for a market positioning and RX/OTC launches. Her rm continues to create over 200 of America's most beloved brands. PRINT * PACKAGE * LABEL * DESIGN