Package Design - April 2014 - 11

SNAPSHOTS

Dairy Derivation
Product found in unexpected
category calls for creative package
design.

Bespoke Brandy
Package design exudes luxury via
use of custom bottle.

istiller Kvint, prominent in the wine and brandy sector
for over a century, sought out the expertise of Shumi
Love Design (shumilovedesign.eu) to design the packaging
of its aged brandies. The end desire was to find an individual
place for the product on a highly competitive shelf. This
required a distinctive bottle shape that would capture the
buyer's attention and provoke handling of the product.
"In this product category, spontaneous purchases are virtually inexistent," says designer at Shumi Love Design, Valerii
Sumilvo.
Markings VS, VSOP and XO distinguish the ranking of
brandies in the product lineup, according to age, or maturation in oak barrels. Brandies available in the three age groups
are distinguished based on maturity through label color markers, ranging from a chocolate-brown to a deep black hue. The
two-part paper labels are sourced by Fedrigoni (www.fedrigoni.com) and printed by Financial Papers printing house
(website under construction).
Strict measurements for bottle height, width and girth were
established with an end objective of reflecting the brand's personality while accommodating the brand's coat of arms on pack.
Several artistic council meetings with the brand led to the 3-D
creation of a full-scale bottle mold. A specialist constructed
bottle molds using a special type of sculpturing plaster according to bottle blueprint specifications. The brand's coat of arms
was simplified to appear in the form of embossed glass.
Locally produced Moldovan glass was utilized and sourced
by Glass Container Company (www.gcc.md). A polilaminate
material closure was selected and produced by FirstLine
(www.firstline.md).

he whole concept started about four years ago, I was
trying to figure out the process myself and getting the
right yeast. But I could never quite get it down," Garren
Visser, president of Leche Spirits, maker of Milk Money
Vodka recalls, beginning the journey of reaching out to distillers in hopes of transforming his
dream of fermenting lactose into alcohol
to create a dairy-based vodka. The journey gained fuel when Visser discovered
a pharmaceutical company in New Zealand that successfully produced the lactose conversion process Visser was so
eager to achieve.
Milk Money Vodka, imported from
New Zealand enlisted the help of packaging specialist, Saxco International (www.
saxcointl.com). Jimmy Owens, new product representative for Saxco International
reports, "Our role was to help create a
package that would carry through with
the new brand's milk-related theme by
developing a design which also displayed
a noteworthy eye appeal and bold shelf
presence." Owens performed the difficult
task of finding the tear dropped shaped
750-mL glass structure, reminiscent of a
classic old fashioned milk bottle, supplied by Vetreria Etrusca (www.vetreriaetrusca.it).
Saxco also sourced and supplied a metal hinged swing-top
closure with white plastic cap and sought out assistance from
RockTenn (www.rocktenn.com) to design and produce a sixbottle white shipping carton with black imprint to continue
with the dairy reference. Keen on representing the dairy connection via packaging, a decorative design image mirroring the
spots on a Holstein cow were applied by vendor Serigraphie
Richford (www.serigraphierichford.com/en). The decorative
design image was created by Johannes Schulz (johannesschulz.com) of Germany. "We knew we wanted it to be the
Holstein design and keep an old school milk bottle feel, but
with a modern twist on it," says Visser.
Set to launch in Visser's home state of New Mexico first,
and later in the state of Colorado Milk Money Vodka is 40%
alcohol by volume and 80-proof, twice distilled and gluten-free,
unless you count the grain the cow is eating, jokes Visser. PD
PACKAGEDESIGNMAG.COM

Package Design - April 2014

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