Package Design - April 2014 - 19

SPONSORED BY

MAKEOVER CHALLENGE

"Building a
team that loves
what they do
makes a big
impact on our
clients' target
markets."
DaviD P. Smith
president, Envision Creative Group

ENvISION

CREATIvE GROuP

w ww.e nvision -creative.com

THE FIRM

me success is the personal
satisfaction our team members experience, the quality
of design projects we are producing, and the results those
design projects are producing
for our clients. Building a
team that loves what they do
makes a big impact on our
clients' target markets."

Envision Creative Group is a
branding, marketing, and
design agency with a real
passion for helping businesses discover their identities and develop unique,
engaging brand experiences.
In the last 13 years, Envision
has made a significant
impact for fortune 500 companies and local business
alike, creating strong relationships, better brands, and
powerful package designs.

THE PROCESS

THE PHILOSOPHY
Envision's philosophy is to
always explore the most creative solution that will actually drive quantitative results
for clients and ensure both
the team and the client have
fun along the way. "I think
true success is much more
than just a large revenue line
at the end of the year," David
P. Smith, president, says. "To

top-to-bottom: David Smith,
president, Stephanie Silver,
vice president and makeover
Challenge project manager,
Sarah Beattie, senior
designer and packaging
specialist, and Nicole
Conlay, graphic designer
and illustrator

Believing that a brand is an
innate aspect of all businesses, Envision begins with
an in-depth discovery process, working with clients to
identify the business's
essence, what makes it special, and how it's better than
competitors. Envision then
clarifies the brand's positioning objectives and determines what it's going to take
to get there efficiently, effectively, and with the greatest
impact.
These insights create the

foundation for clarifying the
brand's values, developing the
brand's unique voice and
style, and ultimately positioning the business for success
with seamless on brand,
engaging, and powerful marketing communication pieces.

IN ACTION
When Texas Tea sought to
create a line of all-natural,
organic bottled juices, it naturally turned to Envision Creative Group. The agency
created an authentic Texas
look that avoids cliché imagery, such as stars, boots,
barbed wire, oil rigs, cowboy
hats or branding irons. Instead
photos of satisfyingly squeezable cross-sectioned fruit
drove home the brand message that Texas Squeeze's only
ingredients are Texas water
and juice.

PACKAGEDESIGNMAG.COM

19
Package Design - April 2014

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