Package Design - April 2014 - 34

"While Baldwin& handled the
design, brewmaster Keil set the
whole thing into action with a
great name for us to work from,"
McGarity says. "Once we had a
design we were excited about, Keil
supported it without question. He
provided a great-tasting original product and in turn
we were able to provide a really fun original package
design."
At time of
publication,
the collection of signature ales has
Early designs of the Ponysaurus mascot
been on the market less than six
months. But the response has been phemarketing program to ensure the continnomenal. Baldwin notes, "Since our very
ued success of the high-end beers. "Our
first industry event, our committed
marketing goals for this year are keeping
accounts have been mostly sold out."
up with demand while growing capacity;
The brewery has also implemented a
continuing to market ourselves creatively

in everything we do," Baldwin
adds, "including events and
non-traditional advertising;
and growing a committed following and building relationships through face-to-face interactions
and social media." PD
For articles on similar topics, visit the Beverage
channel on PackageDesignMag.com.

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Package Design - April 2014

Table of Contents for the Digital Edition of Package Design - April 2014

Package Design - April 2014
Contents
Editor’s Letter
Front Panel
Snapshot
A ‘Hoptical’ Decade
Born in the U.S.A.
Labor of Love
Luxuriously Lit
Design Tech Products: Special Effects
The Brew Crew
Product Focus: Luxury Packaging Materials
Index of Advertisers
Package Design - April 2014 - Intro
Package Design - April 2014 - BB1
Package Design - April 2014 - BB2
Package Design - April 2014 - Package Design - April 2014
Package Design - April 2014 - Cover2
Package Design - April 2014 - 1
Package Design - April 2014 - Contents
Package Design - April 2014 - 3
Package Design - April 2014 - Editor’s Letter
Package Design - April 2014 - 5
Package Design - April 2014 - Front Panel
Package Design - April 2014 - 7
Package Design - April 2014 - Snapshot
Package Design - April 2014 - 9
Package Design - April 2014 - 10
Package Design - April 2014 - 11
Package Design - April 2014 - A ‘Hoptical’ Decade
Package Design - April 2014 - BI1
Package Design - April 2014 - BI2
Package Design - April 2014 - 13
Package Design - April 2014 - 14
Package Design - April 2014 - 15
Package Design - April 2014 - Born in the U.S.A.
Package Design - April 2014 - 17
Package Design - April 2014 - 18
Package Design - April 2014 - 19
Package Design - April 2014 - 20
Package Design - April 2014 - 21
Package Design - April 2014 - Labor of Love
Package Design - April 2014 - 23
Package Design - April 2014 - Luxuriously Lit
Package Design - April 2014 - 25
Package Design - April 2014 - Design Tech Products: Special Effects
Package Design - April 2014 - 27
Package Design - April 2014 - 28
Package Design - April 2014 - 29
Package Design - April 2014 - 30
Package Design - April 2014 - 31
Package Design - April 2014 - The Brew Crew
Package Design - April 2014 - 33
Package Design - April 2014 - 34
Package Design - April 2014 - Product Focus: Luxury Packaging Materials
Package Design - April 2014 - 36
Package Design - April 2014 - 37
Package Design - April 2014 - 38
Package Design - April 2014 - Index of Advertisers
Package Design - April 2014 - 40
Package Design - April 2014 - Cover3
Package Design - April 2014 - Cover4
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