Package Design - April 2014 - 39

and they're the top-selling sauce in many
of them.
Terry Pirro, his brightly colored labels,
jaunty Fiat photo and childhood snapshot
with his mother are grocery store fixtures
week after week as he takes on product
demos. He signs jars like a rock star. "I
can't tell you how many jars I've signed
when people realize that's my picture on
the label with my mother," he says. And
the Pirro name is becoming synonymous
with great, authentic-tasting sauce.
So are the bold graphics on every jar.
"We wanted to do something that was just
really wonderful," says Stanard, "and I
hope our intention came across." PD
Michael Stanard and Mary Erwin of One Zero Charlie found a perfectly evocative stock shot of a
parked vintage Italian car, desaturated it to black-and-white in Photoshop, and "painted" it to match
the PMS for each Pirro's Sauce label.

continued from page 23

Growth mode
When Pirro was undergoing cancer
treatments-which, in a cruel twist,
robbed him of his sense of taste-his
daughter Brianna took a year off from

college to helm the sales effort.
Pirro's sauces sales quickly climbed.
From local groceries like Wisted's in
Woodstock and Joseph's Marketplace in
Pirro's hometown of Crystal Lake, the
product won a dedicated following in dozens of Midwestern Whole Foods stores,

For articles on similar topics, visit the
Food channel on PackageDesignMag.com.

For more inFormation, visit
Environmental Inks, www.envinks.com
Green Bay Packaging Inc., www.gbp.com
Mark Andy, www.markandy.com
One Zero Charlie, www.onezerocharlie.com
Reliable Label, www.reliablelabel.com

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Package Design - April 2014

Table of Contents for the Digital Edition of Package Design - April 2014

Package Design - April 2014
Contents
Editor’s Letter
Front Panel
Snapshot
A ‘Hoptical’ Decade
Born in the U.S.A.
Labor of Love
Luxuriously Lit
Design Tech Products: Special Effects
The Brew Crew
Product Focus: Luxury Packaging Materials
Index of Advertisers
Package Design - April 2014 - Intro
Package Design - April 2014 - BB1
Package Design - April 2014 - BB2
Package Design - April 2014 - Package Design - April 2014
Package Design - April 2014 - Cover2
Package Design - April 2014 - 1
Package Design - April 2014 - Contents
Package Design - April 2014 - 3
Package Design - April 2014 - Editor’s Letter
Package Design - April 2014 - 5
Package Design - April 2014 - Front Panel
Package Design - April 2014 - 7
Package Design - April 2014 - Snapshot
Package Design - April 2014 - 9
Package Design - April 2014 - 10
Package Design - April 2014 - 11
Package Design - April 2014 - A ‘Hoptical’ Decade
Package Design - April 2014 - BI1
Package Design - April 2014 - BI2
Package Design - April 2014 - 13
Package Design - April 2014 - 14
Package Design - April 2014 - 15
Package Design - April 2014 - Born in the U.S.A.
Package Design - April 2014 - 17
Package Design - April 2014 - 18
Package Design - April 2014 - 19
Package Design - April 2014 - 20
Package Design - April 2014 - 21
Package Design - April 2014 - Labor of Love
Package Design - April 2014 - 23
Package Design - April 2014 - Luxuriously Lit
Package Design - April 2014 - 25
Package Design - April 2014 - Design Tech Products: Special Effects
Package Design - April 2014 - 27
Package Design - April 2014 - 28
Package Design - April 2014 - 29
Package Design - April 2014 - 30
Package Design - April 2014 - 31
Package Design - April 2014 - The Brew Crew
Package Design - April 2014 - 33
Package Design - April 2014 - 34
Package Design - April 2014 - Product Focus: Luxury Packaging Materials
Package Design - April 2014 - 36
Package Design - April 2014 - 37
Package Design - April 2014 - 38
Package Design - April 2014 - Index of Advertisers
Package Design - April 2014 - 40
Package Design - April 2014 - Cover3
Package Design - April 2014 - Cover4
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