Package Design - April 2014 - 4

FROM THE EDITOR

by LInDa casEy
11262 Cornell Park dr.
Cincinnati, oh 45242
Editorial dEpartmEnt
EdItoR-In-ChIEf

Under Wraps

S

econdary packaging can help elevate a package design from ordinary to
extraordinary. In this issue, we look at two different approaches to
paper wrapped bottles. The first design is from the craft brewer,
Ponysaurus, and the second is from Korean personal care brand, Swagger.
In many ways, the designs are similar. The paper covers the bottles from
top to bottom, and the graphics are printed in simple black ink. But one is
done in a bright white paper and the other is a brown kraft, and the resulting
aesthetic is very different from each other. (Check out the Ponysaurus
packaging on page 32 and Swagger's look on page 40.)
Also, be sure to check out the unveiling of the 2014 Makeover Challenge
brand and competitors. This year's brand is Kelley Quan New York, sponsored
by FiberMark North America Inc., a beauty brand with ethnically
manufactured products, whose founder is committed to making the Made in
the U.S.A. label synonymous with quality products.
The company's founder Kelley Quan will be working with four agencies to
reimagine her premium brush line. The competitors are Base Beauty Creative
Agency, Envision Creative Group, Spring Design Partners and Zunda Group.
Learn more about Quan and the competitors on page 16, and, as always, thank
you for reading.

Linda Casey
linda.casey@stmediagroup.com

EdItoRIAL AssIstAnt

Kara dunford
kara.dunford@stmediagroup.com

ARt dIRECtoR

don heyl
don.heyl@stmediagroup.com

PRoduCtIon suPERvIsoR

Linda volz
513-263-9398
linda.volz@stmediagroup.com

SalES dEpartmEnt
PubLIshER

Gerri brownstein
973-731-1984
gerri.brownstein@stmediagroup.com

sEnIoR vP / GRouP PubLIshER

Murray Kasmenn
770-578-2577
murray.kasmenn@stmediagroup.com

PubLIshInG & bRAnd sERvICEs CooRdInAtoR
Christine Lewis
770-874-7834
christine.lewis@stmediagroup.com

CorporatE Staff
PREsIdEnt
tedd swormstedt

AudIEnCE dEvELoPMEnt dIRECtoR
Christine baloga

PACKAGE dEsIGn subsCRIPtIon sERvICEs
P.o. box 1060, skokie, IL 60076
P: (847) 763-4938 f: (847) 763-9030
Pd@halldata.com

REPRInts / E-PRInts / PLAquEs
Matt neiderer
Content sales specialist
717-632-3535 Ext. 8265
matt.neiderer@sheridan.com

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APRIL 2014

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Package Design - April 2014

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