Package Design - June/July 2014 - 4

f rom the EDITOR
BY LIN DA C ASE Y
11262 Cornell Park Dr. Cincinnati, OH 45242

Bigger, Bolder, Better

ext month marks my third year as editor-in-chief of Package Design. During this time,
I've worked with some amazing people from our magazine's founders to several
talented writers, artists and editors who either served on staff or as contributors to our
publication. This is in addition to collaborations with our editorial board members and the
marketers, designers and supplier partners who make the gorgeous package designs and
branding campaigns featured between the covers of each of our issues.
I've also had opportunities to listen to Package Design readers to learn what you love about
the magazine and think can be improved-one of which was our look. When art director Don
Heyl joined our publication last year, Heyl and I started working on refreshing Package Design
based on the feedback you shared with me in numerous calls and meetings.
These efforts intensified when Gerri Brownstein joined us as publisher in January-taking
the storm of change already underway and bringing it to the hurricane level. Brownstein used
her vast industry experience, incredible energy and enthusiasm, and an outside point of view to
help us cut a clearer path to the vehicle for industry collaboration and insight you hold in your
hands today.
Brownstein and I began a series of meetings with readers from a vast array of consumer
packaged goods companies, including package designers and brand managers from Procter &
Gamble, Microsoft, Abbott and more. Editorial board member Rob Wallace from Wallace
Church Inc. was kind enough to volunteer his firm's services to evaluate designs as Heyl deftly
designed everything from a new logo to new page layouts for the literally larger Package Design.
Our new page size is nearly 9 by 11 inches!
We made sure our updates reflected the magazine's new direction as a tool for collaboration.
Note our refreshed logo with the descender of the g in package interlocking the two words
symbolizing the collaborative design process. But we also took
care to keep what you loved: Field Notes (page 80), where you
get the final word each issue by voicing your opinions on
various designs in the marketplace today; Brand Makers
(page 58), which looks at the collaborative relationship
between consumer packaged goods companies and the
design agencies that serve them; and our Makeover
Challenge, which will play a large part in our next issue
where the competitors' concepts will be revealed.
Let's keep the improvements coming. We're
developing our 2015 editorial calendar now and
would love to hear what's keeping you up at night
and what opportunities you want to explore.
Email me at linda.casey@stmediagroup.com,
and let us know how we can help you reach
your fullest potential.

JUNE/JULY 2014

EDITORIAL DEPARTMENT
EDITOR-IN-CHIEF

Linda Casey

linda.casey@stmediagroup.com
EDITORIAL ASSISTANT

Kara Dunford

kara.dunford@stmediagroup.com
ART DIRECTOR

Don Heyl

don.heyl@stmediagroup.com
PRODUCTION COORDINATOR

Linda Volz

513-263-9398
linda.volz@stmediagroup.com

PUBLISHER
Gerri Brownstein

973-731-1984
gerri.brownstein@stmediagroup.com

CORPORATE STAFF
PRESIDENT

Tedd Swormstedt
AUDIENCE DEVELOPMENT DIRECTOR

Christine Baloga

PACKAGE DESIGN SUBSCRIPTION SERVICES

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REPRINTS / E-PRINTS / PLAQUES

Matt Neiderer

Content Sales Specialist
717-632-3535 Ext. 8265
matt.neiderer@sheridan.com

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PACKAGE DESIGN (ISSN 1554-6772) is published 9 times
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Package Design - June/July 2014

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