Package Design - November/December 2014 - 14

snap

SHOTS

Healthy
Approach

Organic food line attracts
shoppers with a playful look.

F

ig Food Company, an organic and natural
food purveyor offering ready-to-eat varieties of beans and condensed soups available
at Whole Foods and other high-end grocers, takes a
playful approach to healthy eating with retort
pouches by Sandstrom Partners (sandstrompartners.
com). "The packaging stands out," Fig Food Company founder, Joel Henry comments, "because
there's is a certain understated simplicity that makes
it so appealing." Jack Peterson, president at Sandstrom Partners, adds, "The design is very approachable, yet very natural looking and not overly
corporate. If the logo were in isolation without a
product shot you would say, 'That is a wholesome
and natural brand.'"

Relevant Appeal
Global greatness with a
Canadian twist.

W

hen it comes to brand recognition, Cola-Cola
has managed to consistently maintain the
delicate but powerful balance of a brand with
both global presence and local relevance. Working with
creative partner, Perennial Design (www.perennialinc.
com), the brand created a limited-edition bottle that uses
cold foil material versus traditional gold inks that conveys the concept of award-wining quality and celebrated
the participation of Coca-Cola in the Winter Olympics,
early this year.

14

NOVEMBER/DECEMBER 2014



Package Design - November/December 2014

Table of Contents for the Digital Edition of Package Design - November/December 2014

Package Design - November/December 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Cultivating Creativity
Thirst for Change
Designing Holiday Packaging
Multi-Platform Performer
The Digital Shift
Design Tech Products
Product Focus
Index of Advertisers
Field Notes
Package Design - November/December 2014 - Intro
Package Design - November/December 2014 - BB1
Package Design - November/December 2014 - BB2
Package Design - November/December 2014 - CW1
Package Design - November/December 2014 - CW2
Package Design - November/December 2014 - Package Design - November/December 2014
Package Design - November/December 2014 - Cover2
Package Design - November/December 2014 - 1
Package Design - November/December 2014 - Table of Contents
Package Design - November/December 2014 - 3
Package Design - November/December 2014 - Editor’s Letter
Package Design - November/December 2014 - 5
Package Design - November/December 2014 - 6
Package Design - November/December 2014 - 7
Package Design - November/December 2014 - Front Panel
Package Design - November/December 2014 - 9
Package Design - November/December 2014 - 10
Package Design - November/December 2014 - 11
Package Design - November/December 2014 - 12
Package Design - November/December 2014 - 13
Package Design - November/December 2014 - Snapshots
Package Design - November/December 2014 - 15
Package Design - November/December 2014 - 16
Package Design - November/December 2014 - 17
Package Design - November/December 2014 - 18
Package Design - November/December 2014 - 19
Package Design - November/December 2014 - Cultivating Creativity
Package Design - November/December 2014 - 21
Package Design - November/December 2014 - 22
Package Design - November/December 2014 - 23
Package Design - November/December 2014 - 24
Package Design - November/December 2014 - 25
Package Design - November/December 2014 - 26
Package Design - November/December 2014 - 27
Package Design - November/December 2014 - Thirst for Change
Package Design - November/December 2014 - 29
Package Design - November/December 2014 - 30
Package Design - November/December 2014 - 31
Package Design - November/December 2014 - Designing Holiday Packaging
Package Design - November/December 2014 - 33
Package Design - November/December 2014 - 34
Package Design - November/December 2014 - 35
Package Design - November/December 2014 - 36
Package Design - November/December 2014 - 37
Package Design - November/December 2014 - Multi-Platform Performer
Package Design - November/December 2014 - 39
Package Design - November/December 2014 - 40
Package Design - November/December 2014 - 41
Package Design - November/December 2014 - The Digital Shift
Package Design - November/December 2014 - 43
Package Design - November/December 2014 - 44
Package Design - November/December 2014 - Design Tech Products
Package Design - November/December 2014 - 46
Package Design - November/December 2014 - 47
Package Design - November/December 2014 - 48
Package Design - November/December 2014 - 49
Package Design - November/December 2014 - 50
Package Design - November/December 2014 - 51
Package Design - November/December 2014 - 52
Package Design - November/December 2014 - 53
Package Design - November/December 2014 - 54
Package Design - November/December 2014 - 55
Package Design - November/December 2014 - Product Focus
Package Design - November/December 2014 - 57
Package Design - November/December 2014 - Index of Advertisers
Package Design - November/December 2014 - 59
Package Design - November/December 2014 - Field Notes
Package Design - November/December 2014 - Cover3
Package Design - November/December 2014 - Cover4
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