Package Design - November/December 2014 - 18
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OPENING KEYNOTE
Brand Journalism: Elevating The Role
Of All Marketing Mediums
LARRY LIGHT, former global CMO of McDonald's,
former chief brands officer at InterContinental
Hotels Group and current CEO of marketing
consultancy Arcature
SPONSORED BY
Honestly Different: Embracing Design
As A Core Business Strategy
CHRISTOPHER GAVIGAN, founder and chief product
officer, The Honest Company
TIM HANKINS, director of design, The Honest Company
If Packaging Was Your Only Marketing Spend
PAUL CHIBE, former CMO, AB/Inbev
JON DENHAM, chief creative officer, ConAgra Foods
JOHN GLEASON, founder and president, A Better View Strategic
Consulting, LLC, co-founder, D conference
DYFED RICHARDS, chief creative officer, Kaleidoscope
Design ROI: Quantifying Return On Investment
On The Project And Enterprise Levels
(in conjunction with breakfast)
PHILIP THOMPSON, vice president of design, Newell Rubbermaid (not pictured)
ROB WALLACE, brand advocate, Best of Breed Branding Consortium
Embracing Risk: Walking Away From Your Biggest
Brand Equity To Find Success
AMY MARTIN, marketing director, Constellation Brands
JOHN NUNZIATO, chief creative officer, Little Big Brands
Package Design - November/December 2014
Table of Contents for the Digital Edition of Package Design - November/December 2014
Package Design - November/December 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Cultivating Creativity
Thirst for Change
Designing Holiday Packaging
Multi-Platform Performer
The Digital Shift
Design Tech Products
Product Focus
Index of Advertisers
Field Notes
Package Design - November/December 2014 - Intro
Package Design - November/December 2014 - BB1
Package Design - November/December 2014 - BB2
Package Design - November/December 2014 - CW1
Package Design - November/December 2014 - CW2
Package Design - November/December 2014 - Package Design - November/December 2014
Package Design - November/December 2014 - Cover2
Package Design - November/December 2014 - 1
Package Design - November/December 2014 - Table of Contents
Package Design - November/December 2014 - 3
Package Design - November/December 2014 - Editor’s Letter
Package Design - November/December 2014 - 5
Package Design - November/December 2014 - 6
Package Design - November/December 2014 - 7
Package Design - November/December 2014 - Front Panel
Package Design - November/December 2014 - 9
Package Design - November/December 2014 - 10
Package Design - November/December 2014 - 11
Package Design - November/December 2014 - 12
Package Design - November/December 2014 - 13
Package Design - November/December 2014 - Snapshots
Package Design - November/December 2014 - 15
Package Design - November/December 2014 - 16
Package Design - November/December 2014 - 17
Package Design - November/December 2014 - 18
Package Design - November/December 2014 - 19
Package Design - November/December 2014 - Cultivating Creativity
Package Design - November/December 2014 - 21
Package Design - November/December 2014 - 22
Package Design - November/December 2014 - 23
Package Design - November/December 2014 - 24
Package Design - November/December 2014 - 25
Package Design - November/December 2014 - 26
Package Design - November/December 2014 - 27
Package Design - November/December 2014 - Thirst for Change
Package Design - November/December 2014 - 29
Package Design - November/December 2014 - 30
Package Design - November/December 2014 - 31
Package Design - November/December 2014 - Designing Holiday Packaging
Package Design - November/December 2014 - 33
Package Design - November/December 2014 - 34
Package Design - November/December 2014 - 35
Package Design - November/December 2014 - 36
Package Design - November/December 2014 - 37
Package Design - November/December 2014 - Multi-Platform Performer
Package Design - November/December 2014 - 39
Package Design - November/December 2014 - 40
Package Design - November/December 2014 - 41
Package Design - November/December 2014 - The Digital Shift
Package Design - November/December 2014 - 43
Package Design - November/December 2014 - 44
Package Design - November/December 2014 - Design Tech Products
Package Design - November/December 2014 - 46
Package Design - November/December 2014 - 47
Package Design - November/December 2014 - 48
Package Design - November/December 2014 - 49
Package Design - November/December 2014 - 50
Package Design - November/December 2014 - 51
Package Design - November/December 2014 - 52
Package Design - November/December 2014 - 53
Package Design - November/December 2014 - 54
Package Design - November/December 2014 - 55
Package Design - November/December 2014 - Product Focus
Package Design - November/December 2014 - 57
Package Design - November/December 2014 - Index of Advertisers
Package Design - November/December 2014 - 59
Package Design - November/December 2014 - Field Notes
Package Design - November/December 2014 - Cover3
Package Design - November/December 2014 - Cover4
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