Package Design - March 2015 - 44

Nikhil Arora, holding the
mushroom kits, and Alex
Velez, holding the AquaFarm,
originally planned to sell
urban farmed mushrooms
not DIY kits. "We realized
that our customers were
most interested in how the
mushrooms grew than even
in how they tasted," Arora
explains. "We thought, 'hey,
there might be something
here.'"

Making It Your Own
DIY packaged goods deliver truly
personalized product experiences.
B y

44

L i n da

MARCH 2015

C a s e y

H

aving worked in the imported cheese market for
more than 30 years, Leslie Kozupsky loved cheese and was
determined to make something out of that passion despite
a lack of cooking skills. So she decided to experiment with
cheese making. "Several batches of mozzarella later, she
discovered that cheese making wasn't as difficult as she thought," says
Hannah Bernhardt, marketing associate for Roaring Brook Dairy "Our
mozzarella cheese kit came from Leslie's wanting to share the surprise
that cheese wasn't so hard to make," says Bernhardt, who says that the
company's cheese making kits provide all the tools for anyone with virtually any level of cooking expertise to make cheese.
Roaring Brook Dairy's cheese making kits also tap into the maker move▸ continued on page 46



Package Design - March 2015

Table of Contents for the Digital Edition of Package Design - March 2015

Package Design - March 2015
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Tim Hankins on Hope, Chance and Preparation
Cut Above the Rest
Creating Superstar Branding & Design Teams
DIY Packaging
Product Focus: Marijuana Packaging
Index of Advertisers
Field Notes: Measured Improvements
Package Design - March 2015 - Intro
Package Design - March 2015 - BB1
Package Design - March 2015 - BB2
Package Design - March 2015 - Package Design - March 2015
Package Design - March 2015 - Cover2
Package Design - March 2015 - 1
Package Design - March 2015 - Table of Contents
Package Design - March 2015 - 3
Package Design - March 2015 - Editor’s Letter
Package Design - March 2015 - 5
Package Design - March 2015 - Front Panel
Package Design - March 2015 - 7
Package Design - March 2015 - Snapshots
Package Design - March 2015 - 9
Package Design - March 2015 - 10
Package Design - March 2015 - 11
Package Design - March 2015 - Design Matters Series: Tim Hankins on Hope, Chance and Preparation
Package Design - March 2015 - 13
Package Design - March 2015 - 14
Package Design - March 2015 - 15
Package Design - March 2015 - 16
Package Design - March 2015 - 17
Package Design - March 2015 - 18
Package Design - March 2015 - 19
Package Design - March 2015 - Cut Above the Rest
Package Design - March 2015 - 21
Package Design - March 2015 - 22
Package Design - March 2015 - 23
Package Design - March 2015 - 24
Package Design - March 2015 - 25
Package Design - March 2015 - 26
Package Design - March 2015 - 27
Package Design - March 2015 - Creating Superstar Branding & Design Teams
Package Design - March 2015 - 29
Package Design - March 2015 - 30
Package Design - March 2015 - 31
Package Design - March 2015 - 32
Package Design - March 2015 - 33
Package Design - March 2015 - 34
Package Design - March 2015 - 35
Package Design - March 2015 - 36
Package Design - March 2015 - 37
Package Design - March 2015 - 38
Package Design - March 2015 - 39
Package Design - March 2015 - 40
Package Design - March 2015 - 41
Package Design - March 2015 - 42
Package Design - March 2015 - 43
Package Design - March 2015 - DIY Packaging
Package Design - March 2015 - 45
Package Design - March 2015 - 46
Package Design - March 2015 - 47
Package Design - March 2015 - 48
Package Design - March 2015 - 49
Package Design - March 2015 - Product Focus: Marijuana Packaging
Package Design - March 2015 - 51
Package Design - March 2015 - 52
Package Design - March 2015 - 53
Package Design - March 2015 - 54
Package Design - March 2015 - Index of Advertisers
Package Design - March 2015 - Field Notes: Measured Improvements
Package Design - March 2015 - Cover3
Package Design - March 2015 - Cover4
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