Signs of the Times - February 2013 - (Page 20)
VINYL APPS
By Steve Aust
“In ST’s offices, we love the saying ‘A business with no sign is a sign of no
business.’ This maxim applies doubly to window signage and graphics.”
Window Treatments
A few examples of top-flight graphic fenestrations
In business withwe love the asaying,
ST’s offices,
“A
no sign is sign
of no business.” This maxim applies
doubly to window signage and
graphics. Pedestrian passersby will
notice signage at eye level – in all
likelihood, windows – before looking
up for overhead or building-mounted
signs. And, in many cases, it’s easier
for motorists to view street-level
messages.
Although we love traditional,
handpainted window splashes (see
ST, June 2012, page 58), we also
appreciate digital graphics’ capabilities
to yield whimsical, retro or elegant
printed graphics.
Say It Simply
Debby McDermott, the owner
of the Simply Something Café in
Palmerton, PA, a town of approximately 5,000 near Allentown,
wanted inviting window and door
graphics for her eatery. Something
classy and cordial, but not pretentious – in other words, suitable
for a place that’s offered chicken
pot pie and bacon cheeseburger
soup as specials, and touts “Baby
Back Ribs Night” on its Facebook
page.
She hired Jason Nale, proprietor
of Nazareth, PA’s Originale Designs,
to develop the graphics. Describing
himself as “the son of talented artists
who never dreamed of being anything else,” Nale offers wrap and
banner production, 3-D-sign fabrication, and an array of illustration
and branding services.
When making his color and typography choices for the logo, Nale
considered what he’d find most
appealing if he wanted to find an
upscale diner. First, he wanted a
vibrant color contrast; red, white,
black and a few other complements
would grab attention. Then, he
wanted to layer three fonts attractively.
For the top row, he chose the
upbeat, underlined A&S Signwriter
script, with an appetizing photo of
a cold-cut sandwich and soda. For
the middle layer, within a slightly
arched banner scroll, he used East
Market (a personal favorite, Nale
said), with a subtle, gold-to-white
fade. (“Something” is a word that
piques curiosity anyway.) For the
last layer, “Café” is rendered in LHF
Valencia.
Nale printed the logo, which
measures 77 x 64 in., with Oracal’s
Orajet® 3651, a 2.5-mil, calendered
film with a transparent, permanent
adhesive intended for flat surfaces
or those with simple curves or contours. The company outsourced
printing to wholesaler Signs365.
com. He now subcontracts printing
because a lightning strike on Nale’s
20 SIGNS OF THE TIMES / FEBRUARY 2013 / www.signweb.com
building fried his printer’s electronics,
and he declined to incur the expense
and upkeep of a new printer.
“Normally, I don’t like to seam
any graphics I produce,” Nale said.
“But, because of the size, I thought
it was necessary for this logo. To
make the seam inconspicuous, we
did it horizontally on a curve below
the bottom edge of the ‘Something’
banner. It’s almost invisible, and I’m
very pleased with the end result.”
The border and complementary
lettering on the door graphics were
produced with FDC vinyl, which
Nale cut on a GCC VE Jaguar cutting
plotter. All told, the installation
required approximately a day and a
half for both the window and door.
Although Nale hasn’t eaten the
food at Simply Something – he cites
a strict diet – he said the place is
best known for its blue potato chips.
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - February 2013
Signs of the Times - February 2013
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
Dressed to Impress
Uniqlo’s In-store Digital Signage
Pursuing a Different Rout
Word on the Street Signs
Industry News
Advertising Index
Editorially Speaking
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