Signs of the Times - March 2014 - (Page 26)
St r ictly C o m m e rci al
By Mike Bethune
All Creatures Great and Small
Mike Bethune
is proprietor of
Bethune Signs
(Thonotosassa, FL),
which he has operated
since 1990.
Bethune Signs fabricates a sign for a Florida
animal-rescue farm.
A
s a business owner working
in a small town, I must be ready
to seize any job opportunity. An
unusual job arose when Sylvia
Martinez, who runs an animalrescue shelter, with her husband,
James, asked me to fabricate a 3-D
sign for their facility's electronic
gate. She had been referred by a
friend who'd ordered a carved piece
to give as a Christmas gift.
Sylvia told me approximately
98% of the animals they take in
classify as "rescued." That means
the animals' owners either no longer
want them, or have encountered
financial hardships. They shelter
dogs, cats, birds, horses, donkeys
and other domestic and farm
animals.
A divine touch
Sylvia invited me to tour the
property and gain a sense of the
operation's scope. La Finca de San
Francisco de Assisi, which means
"The Farm of St. Francis of Assisi"
in Spanish, sprawls over 10 acres,
James and Sylvia Martinez, the owners of La Finca de San Francisco de Assisi Spanish for "The Farm of St. Francis of Assisi" - a rescue shelter for abandoned
domestic and farm animals, hired Mike Bethune to create a sign for the facility's
gate. Even though they fund La Finca's operation solely from their salaries working
in the healthcare industry, they still wished to project a warm image to those who
visit the farm.
and currently cares for 34 animals.
The Martinezes self-fund their
entire operation and seek no assistance. Still, the couple wanted to
Mike Bethune fabricated the sign from 15-lb., high-density
urethane (HDU). First, he roughed out the form by sandblasting the face with an air compressor, blasting
equipment and Dupont Starblast abrasive. Anchor
sandblasting stencil protected unblasted areas.
26 SIGNS OF THE TIMES March 2014
improve the facility's public
profile; what better way to boost
your organizational image than
with a good sign?
He created more detail with chisels and a handheld router.
Table of Contents for the Digital Edition of Signs of the Times - March 2014
Signs of the Times - March 2014
Contents
ST Update
Technology Update
Designing for Large Format
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review: Summa’s DC5 and DC5sx printers
Technology Review: PrinterEvolution Neo Series printers
Design Matters
New Products
Happiness Squared
They Speak the Language
The 2013 Lighting Survey
Ganassi Racing’s Green Light
Dynamic Digital Signage Made Simple, Part 3
Industry News
Advertising index
Editorially speaking
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