Signs of the Times - March 2014 - (Page 50)
De s ign M a t te r s
By Jeff Russ
Jeff Russ
is ST's Sr. Art Director,
a freelance designer
and an illustrator.
Full Nelson
Nelson Mandela's passing inspires designers
in Pretoria and Johannesburg.
W
hen global, human-rights icon
Nelson Mandela passed away on
December 5, 2013, the world's
greatest signs helped the bells toll.
In Paris, the Eiffel Tower was bathed
in the colors of the South African
flag; in Times Square, menuboards
scrolled out the news, and, in Japan's
glitzy Ginza district, entire walls
were alive with images of Mandela.
But months earlier, while Mandela
was ill in a Pretoria hospital, designers from all over the world
submitted more than 700 posters
as part of "The Mandela Poster
Project".
From those 700 submissions,
95 were selected to be exhibited at
the University of Pretoria. These
colorful examples appropriately
celebrate Mandela's 95th birthday,
not to mention the life and legacy
of a man truly beloved.
Francesco Mazzenga Italy
Marcelo Aflalo Brazil
The concept that, given the exact
same project parameters, different
designers will create vastly differing
designs, has always fascinated me.
I once took photos of more than
100 beach-house signs, while on
vacation, to study the scope and
range of design solutions. Every
design, in some way, bears the
individual mark of its designer.
It's always good to remember
that, and reflect on the value a
creative design team brings to a
project. Few things illustrate this
concept as clearly as a poster
competition: same parameters,
different solutions.
The 11 examples you see here
are as diverse as the nations they
represent, yet all of them fit the
criteria and creatively reflect their
iconic subject. n
David Iker Sanchez USA
Byong Il Sun South Korea
Marco Toxico Bolivia
50 SIGNS OF THE TIMES March 2014
Table of Contents for the Digital Edition of Signs of the Times - March 2014
Signs of the Times - March 2014
Contents
ST Update
Technology Update
Designing for Large Format
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review: Summa’s DC5 and DC5sx printers
Technology Review: PrinterEvolution Neo Series printers
Design Matters
New Products
Happiness Squared
They Speak the Language
The 2013 Lighting Survey
Ganassi Racing’s Green Light
Dynamic Digital Signage Made Simple, Part 3
Industry News
Advertising index
Editorially speaking
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