Signs of the Times - June 2014 - (Page 4)

JUNE 2014 C O L U M N S & D E PA R T M E N T S 6 ST Update by Steve Aust Longhorn stampede, Final Four EMCs, sign-code news EDITORIAL Wade Swormstedt publisher/editor wade.swormstedt@stmediagroup.com Darek Johnson senior technology editor/analyst 14 Technology Update by Darek Johnson 16 darek.johnson@stmediagroup.com Steve Aust senior associate editor steve.aust@stmediagroup.com Vince Cahill digital technology What Shops Need to Know about Windows XP by Dean Derhak contributor Should you raise your prices? Microsoft has stopped supporting it. 18 Vinyl Apps by Steve Aust 24 Strictly Electric by Andre Lucero 32 LED Update by M. Nisa Khan, Ph.D 36 Software Update by Theresa Jackson 40 Technology Review by Chris and Kathi Morrison 42 Technology Review by Chris and Kathi Morrison 44 New Products by Steve Aust 86 111 112 Vehicle graphics stir the imagination. Celebrating the 18th letter Where do you put the measuring stick? Adobe Design Suite color settings X-Rite's ColorTRUE app Color-Logic's process metallic color system Product Showcase: Architectural-sign components and design software Industry News by Wade Swormstedt Advertising index coordinator Editorially speaking by Wade Swormstedt No BS when discussing DS ST Ed i to r ia l Ad v is o r y B o ard Mark Andreasson is the president and founder of Design Mike Ries joined Advertising Vehicles (Cincinnati, OH) Communications Limited (Boston, MA), which engineers, manufactures and installs signage and architectural elements. For more than 30 years, he's managed many notable worldwide projects. shortly after its launch in 2003. He is a partner in the organization and the resident fleet-graphics expert. His primary roles encompass sales and client consulting. Jill Ayers is creative director at Design360 (New York, NY), a design firm specializing in environmental-graphic, exhibit, print and web design. She served as designer of identification and wayfinding at Two Twelve Assoc. and senior designer of signage and retail branding at Gensler Studio 585. Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, Vince Cahill, with more than 32 years in the print-technology Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics. Bill Dundas, a former ST technical editor, currently serves as Director of Technical & Regulatory Affairs for the International Sign Association (ISA). Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Christina Galgan is the Exterior Branding Manager for John Yarger, the third-generation owner of North American Signs, currently serves on the board of both the Intl. Sign Assn. and The Signage Foundation. Wendy Moeller, a community planning consultant who runs her own firm, Compass Point Planning (Cincinnati, OH), currently sits on the Signage Foundation's Board of Directors. Teresa Young, president/CEO of Sign Biz Inc., founded the ecosignage.org and schoolofsignarts.com websites. She is a trustee of the American Sign Museum, past chairwoman of the Intl. Sign Assn. and immediate past chair of the California Sign Assn. field, is the president of VCE Solutions (Waynesboro, PA), a consultancy that provides technical and marketing consulting and planning services for digital and analog printing and digital manufacturing OEMs and user companies. Walgreens (Deerfield, IL) and serves on the Board of Directors for the International Sign Association (ISA). vince@vcesolutions.com Louis M. Brill technology contributor louisbrill@sbcglobal.net DESIGN & PRODUCTION Jeff Russ senior art director jeff.russ@stmediagroup.com Linda Volz production supervisor linda.volz@stmediagroup.com SALES/MARKETING Murray Kasmenn senior vp/group publisher murray.kasmenn@stmediagroup.com Phone: (770) 578-2577 Steve Duccilli senior vp of content steve.duccilli@stmediagroup.com Sandi Luppert marketing manager sandi.luppert@stmediagroup.com Louis Arneberg account manager louis.arneberg@stmediagroup.com Phone: (800) 654-5169 Ben Stauss account manager ben.stauss@stmediagroup.com Phone: (513) 263-9363 Karen Jones directory & classified ad CT), in 1983 with a commitment to artistry and innovation. karen.jones@stmediagroup.com CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SOT@halldata.com SIGNS OF THE TIMES (ISSN 0037-5063) is published 12 times, monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 4212050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@STMediaGroup.com. Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Alliance for Audited Media, American Business Press, Inc. http://www.ecosignage.org http://www.schoolofsignarts.com

Table of Contents for the Digital Edition of Signs of the Times - June 2014

Signs of the Times - June 2014
Columns & Departments
Features
ST Update
Technology Update
What Shops Need to Know about Windows XP
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review: X-Rite’s ColorTRUE app
Technology Review: Color-Logic’s process metallic color system
New Products
Advertising index
Editorially speaking

Signs of the Times - June 2014