Signs of the Times - September 2016 - 4

SEPTEMBER 2016 C O L U M N S & D E PA R T M E N T S 8 editor/analyst ST Update by Steve Aust Boston's Fenway Motor Hotel, Gilded graphics in MA, Roland training facility 14 Technology Update by Darek Johnson 16 Best Practices for Wide-Format Design by Dan Wilson The Camry kid 18 Vinyl Apps by Steve Aust 24 Strictly Commercial by Steve Aust 34 Lighting Techniques by Marcus Thielen 42 Moving Message by Bill Dundas 48 Technology Review by Chris and Kathi Morrison 50 Technology Review by Chris and Kathi Morrison 52 Design Matters by Jeff Russ 56 New Products by ST Staff A pair of sporty printed graphics A look back Neon-glass safety basics Increasing acceptance for digital displays Mimaki's TS500P-3200 dye-sub printer Vanguard Digital's VK300D flatbed printer "The Walking Dead" comes to KY Product Showcase: Cutting plotters 119 Advertising Index 120 Editorially Speaking by Robin Donovan Spotting scams ST Ed i tor ia l Ad v is o r y B o a rd Communications Limited (Boston, MA), which engineers, manufactures and installs signage and architectural elements. For more than 30 years, he's managed many notable worldwide projects. Mike Ries joined Advertising Vehicles (Cincinnati, OH) shortly after its launch in 2003. He is a partner in the organization and the resident fleet-graphics expert. His primary roles encompass sales and client consulting. Jill Ayers is creative director at Design360 (New York, NY), a design firm specializing in environmental-graphic, exhibit, print and web design. She served as designer of identification and wayfinding at Two Twelve Assoc. and senior designer of signage and retail branding at Gensler Studio 585. Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, Vince Cahill, with more than 32 years in the print-technology Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics. Bill Dundas, former director/manager of technical and Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Christina Galgan is the Exterior Branding Manager for John Yarger, the third-generation owner of North American Signs, currently serves on the board of both the ISA and the Signage Foundation. Wendy Moeller, a community planning consultant who runs her own firm, Compass Point Planning (Cincinnati, OH), currently sits on the Signage Foundation's Board of Directors. Teresa Young, president/CEO of Sign Biz Inc., founded the ecosignage.org and schoolofsignarts.com websites. She is a trustee of the American Sign Museum, past chairwoman of the ISA and immediate past chair of the California Sign Assn. field, is the president of VCE Solutions (Waynesboro, PA), a consultancy that provides technical and marketing consulting and planning services for digital and analog printing and digital manufacturing OEMs and user companies. regulatory affairs for the International Sign Association (ISA), currently works as a sign industry consultant and freelance journalist. Walgreens (Deerfield, IL) and serves on the Board of Directors for the ISA. darek.johnson@stmediagroup.com Steve Aust senior associate editor steve.aust@stmediagroup.com Vince Cahill digital technology contributor Mastering hierarchy in design Mark Andreasson is the president and founder of Design EDITORIAL Robin Donovan editor-in-chief robin.donovan@stmediagroup.com Darek Johnson senior technology CT), in 1983 with a commitment to artistry and innovation. vince@vcesolutions.com Louis M. Brill technology contributor louisbrill@sbcglobal.net DESIGN & PRODUCTION Jeff Russ senior art director jeff.russ@stmediagroup.com Linda Volz production supervisor linda.volz@stmediagroup.com SALES/MARKETING Murray Kasmenn senior vp/group publisher murray.kasmenn@stmediagroup.com Phone: (770) 578-2577 Steve Duccilli senior vp of content steve.duccilli@stmediagroup.com Sandi Luppert marketing director sandi.luppert@stmediagroup.com Louis Arneberg senior market strategist louis.arneberg@stmediagroup.com Phone: (800) 654-5169 Jim Karwowski senior market strategist jim.karwowski@stmediagroup.com Phone: (630) 474-4038 Karen Jones senior market strategist karen.jones@stmediagroup.com CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SOT@halldata.com SIGNS OF THE TIMES (ISSN 0037-5063) is published 12 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 4212050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@STMediaGroup.com. Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Alliance for Audited Media, American Business Press, Inc. http://www.ecosignage.org http://www.schoolofsignarts.com

Table of Contents for the Digital Edition of Signs of the Times - September 2016

Signs of the Times - September 2016
Contents
ST Update
Technology Update
Best Practices for Wide-Format Design
Vinyl Apps
Strictly Commercial
Lighting Techniques
Moving Message
Technology Review
Technology Review
Design Matters
New Products
The 2016 Vehicle Graphics Contest
Sign Franchises Step Up Their Status
An LED Lamp Should Last … How Long?
Advertising Index
Editorially Speaking
Signs of the Times - September 2016 - Intro
Signs of the Times - September 2016 - CT1
Signs of the Times - September 2016 - CT2
Signs of the Times - September 2016 - Signs of the Times - September 2016
Signs of the Times - September 2016 - IBD_L
Signs of the Times - September 2016 - BD
Signs of the Times - September 2016 - Cover2
Signs of the Times - September 2016 - 1
Signs of the Times - September 2016 - Contents
Signs of the Times - September 2016 - 3
Signs of the Times - September 2016 - 4
Signs of the Times - September 2016 - 5
Signs of the Times - September 2016 - 6
Signs of the Times - September 2016 - 7
Signs of the Times - September 2016 - ST Update
Signs of the Times - September 2016 - 9
Signs of the Times - September 2016 - 10
Signs of the Times - September 2016 - 11
Signs of the Times - September 2016 - 12
Signs of the Times - September 2016 - 13
Signs of the Times - September 2016 - Technology Update
Signs of the Times - September 2016 - 15
Signs of the Times - September 2016 - Best Practices for Wide-Format Design
Signs of the Times - September 2016 - 17
Signs of the Times - September 2016 - Vinyl Apps
Signs of the Times - September 2016 - 19
Signs of the Times - September 2016 - 20
Signs of the Times - September 2016 - 21
Signs of the Times - September 2016 - 22
Signs of the Times - September 2016 - 23
Signs of the Times - September 2016 - Strictly Commercial
Signs of the Times - September 2016 - 25
Signs of the Times - September 2016 - 26
Signs of the Times - September 2016 - 27
Signs of the Times - September 2016 - 28
Signs of the Times - September 2016 - 29
Signs of the Times - September 2016 - 30
Signs of the Times - September 2016 - 31
Signs of the Times - September 2016 - 32
Signs of the Times - September 2016 - 33
Signs of the Times - September 2016 - Lighting Techniques
Signs of the Times - September 2016 - 35
Signs of the Times - September 2016 - 36
Signs of the Times - September 2016 - 37
Signs of the Times - September 2016 - 38
Signs of the Times - September 2016 - 39
Signs of the Times - September 2016 - 40
Signs of the Times - September 2016 - 41
Signs of the Times - September 2016 - Moving Message
Signs of the Times - September 2016 - 43
Signs of the Times - September 2016 - 44
Signs of the Times - September 2016 - 45
Signs of the Times - September 2016 - 46
Signs of the Times - September 2016 - 47
Signs of the Times - September 2016 - Technology Review
Signs of the Times - September 2016 - 49
Signs of the Times - September 2016 - Technology Review
Signs of the Times - September 2016 - 51
Signs of the Times - September 2016 - Design Matters
Signs of the Times - September 2016 - 53
Signs of the Times - September 2016 - 54
Signs of the Times - September 2016 - 55
Signs of the Times - September 2016 - New Products
Signs of the Times - September 2016 - 57
Signs of the Times - September 2016 - 58
Signs of the Times - September 2016 - 59
Signs of the Times - September 2016 - 60
Signs of the Times - September 2016 - 61
Signs of the Times - September 2016 - 62
Signs of the Times - September 2016 - 63
Signs of the Times - September 2016 - 64
Signs of the Times - September 2016 - 65
Signs of the Times - September 2016 - 66
Signs of the Times - September 2016 - 67
Signs of the Times - September 2016 - 68
Signs of the Times - September 2016 - The 2016 Vehicle Graphics Contest
Signs of the Times - September 2016 - 70
Signs of the Times - September 2016 - 71
Signs of the Times - September 2016 - 72
Signs of the Times - September 2016 - 73
Signs of the Times - September 2016 - 74
Signs of the Times - September 2016 - 75
Signs of the Times - September 2016 - 76
Signs of the Times - September 2016 - 77
Signs of the Times - September 2016 - 78
Signs of the Times - September 2016 - 79
Signs of the Times - September 2016 - 80
Signs of the Times - September 2016 - 81
Signs of the Times - September 2016 - 82
Signs of the Times - September 2016 - 83
Signs of the Times - September 2016 - 84
Signs of the Times - September 2016 - 85
Signs of the Times - September 2016 - 86
Signs of the Times - September 2016 - 87
Signs of the Times - September 2016 - Sign Franchises Step Up Their Status
Signs of the Times - September 2016 - 89
Signs of the Times - September 2016 - An LED Lamp Should Last … How Long?
Signs of the Times - September 2016 - 91
Signs of the Times - September 2016 - 92
Signs of the Times - September 2016 - 93
Signs of the Times - September 2016 - 94
Signs of the Times - September 2016 - 95
Signs of the Times - September 2016 - 96
Signs of the Times - September 2016 - 97
Signs of the Times - September 2016 - 98
Signs of the Times - September 2016 - 99
Signs of the Times - September 2016 - 100
Signs of the Times - September 2016 - 101
Signs of the Times - September 2016 - 102
Signs of the Times - September 2016 - 103
Signs of the Times - September 2016 - 104
Signs of the Times - September 2016 - 105
Signs of the Times - September 2016 - 106
Signs of the Times - September 2016 - 107
Signs of the Times - September 2016 - 108
Signs of the Times - September 2016 - 109
Signs of the Times - September 2016 - 110
Signs of the Times - September 2016 - 111
Signs of the Times - September 2016 - 112
Signs of the Times - September 2016 - 113
Signs of the Times - September 2016 - 114
Signs of the Times - September 2016 - 115
Signs of the Times - September 2016 - 116
Signs of the Times - September 2016 - 117
Signs of the Times - September 2016 - 118
Signs of the Times - September 2016 - Advertising Index
Signs of the Times - September 2016 - Editorially Speaking
Signs of the Times - September 2016 - Cover3
Signs of the Times - September 2016 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com