Signs of the Times - July 2017 - 8
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F you're a longtime reader
(hey there, fans!), you've
likely noticed some changes
to Signs of the Times in
the past seven months. It's been a
pretty exciting year for our brand.
The magazine has never looked sharper,
in my biased opinion, and we used
your feedback to drive many of the
changes you can see today, including
new features about how to expand
your shop into new segments, case
studies with an eye to error prevention
and profitability, and so much more.
There are more changes afoot, but the
next to crest the horizon will be our
new website at signsofthetimes.com.
For a number of years, we have watched
as mobile-friendly sites gained popularity, and we're excited to continue to
move in that direction. Our message
boards, long a popular feature of the
site, will be completely revamped to
help signmakers find recent, relevant
help on equipment buying and everyday needs. They'll include the everpopular truck forums, as well as a
section simply titled "How do I...?"
Self explanatory, right?
When I think about my own media
consumption, it's become more frenetic
now than ever before. I'm not proud
of it, but I'm more apt to be distracted
or pulled to the side by pop-ups and
related articles. If an article takes too
long to get to the relevant information,
my attention is harder to harness.
(And what was that email that just
came in? Who just texted? Was that
a meeting reminder?) Not always,
but when I'm cramming in current
I
8
SIGNS OF THE TIMES
JULY 2017
events in what seems to be evershrinking free time, I just don't feel I
can afford anything less than a clean,
direct, easy-to-digest format. It turns
out I'm not alone, as we have heard
from you, too, that content that gets
to the point and is accessible and
bottom-line oriented is critical.
The new site is a resource for you,
whether you're looking for the latest
piece by a favorite columnist, a new
job, or a gallery of photos showing
stunning signage. We'll also be
incorporating new video content,
so stay tuned!
And as we inject this new energy
into Signs, we'll also be out in the
marketplace more. Along with our
usual crew at the ISA and SGIA
tradeshows (come say hello!), you
might see a staffer at your regional
sign show, graphic design conference
and a few others. We'll let you know
via social media, so be sure to follow
us on Twitter, Facebook, LinkedIn
and Instagram. Or simply search for
"Signs of the Times."
We'll meet you there.
ROBIN DONOVAN
EDITOR-IN-CHIEF
robin.donovan@stmediagroup.com
CONNECT
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Table of Contents for the Digital Edition of Signs of the Times - July 2017
Signs of the Times - July 2017
Contents
From the Editor
St Update
At Large
Tech Review
Leds + Lighting
Vehicles + Vinyl
A Monumental Influence
The 2017 State of the Industry Report
Building Safer Signs
Strictly Commercial: Sign Magic
New Products
Advertising Index
Last Look
Signs of the Times - July 2017 - Intro
Signs of the Times - July 2017 - BB1
Signs of the Times - July 2017 - BB2
Signs of the Times - July 2017 - Signs of the Times - July 2017
Signs of the Times - July 2017 - BD_L
Signs of the Times - July 2017 - BD
Signs of the Times - July 2017 - Cover2
Signs of the Times - July 2017 - 1
Signs of the Times - July 2017 - Contents
Signs of the Times - July 2017 - 3
Signs of the Times - July 2017 - 4
Signs of the Times - July 2017 - 5
Signs of the Times - July 2017 - 6
Signs of the Times - July 2017 - 7
Signs of the Times - July 2017 - From the Editor
Signs of the Times - July 2017 - 9
Signs of the Times - July 2017 - St Update
Signs of the Times - July 2017 - 11
Signs of the Times - July 2017 - 12
Signs of the Times - July 2017 - 13
Signs of the Times - July 2017 - 14
Signs of the Times - July 2017 - 15
Signs of the Times - July 2017 - 16
Signs of the Times - July 2017 - 17
Signs of the Times - July 2017 - At Large
Signs of the Times - July 2017 - 19
Signs of the Times - July 2017 - 20
Signs of the Times - July 2017 - 21
Signs of the Times - July 2017 - Tech Review
Signs of the Times - July 2017 - 23
Signs of the Times - July 2017 - Leds + Lighting
Signs of the Times - July 2017 - 25
Signs of the Times - July 2017 - 26
Signs of the Times - July 2017 - 27
Signs of the Times - July 2017 - Vehicles + Vinyl
Signs of the Times - July 2017 - 29
Signs of the Times - July 2017 - 30
Signs of the Times - July 2017 - 31
Signs of the Times - July 2017 - 32
Signs of the Times - July 2017 - 33
Signs of the Times - July 2017 - 34
Signs of the Times - July 2017 - 35
Signs of the Times - July 2017 - A Monumental Influence
Signs of the Times - July 2017 - 37
Signs of the Times - July 2017 - 38
Signs of the Times - July 2017 - 39
Signs of the Times - July 2017 - 40
Signs of the Times - July 2017 - 41
Signs of the Times - July 2017 - The 2017 State of the Industry Report
Signs of the Times - July 2017 - 43
Signs of the Times - July 2017 - 44
Signs of the Times - July 2017 - 45
Signs of the Times - July 2017 - 46
Signs of the Times - July 2017 - 47
Signs of the Times - July 2017 - 48
Signs of the Times - July 2017 - 49
Signs of the Times - July 2017 - Building Safer Signs
Signs of the Times - July 2017 - 51
Signs of the Times - July 2017 - 52
Signs of the Times - July 2017 - 53
Signs of the Times - July 2017 - 54
Signs of the Times - July 2017 - 55
Signs of the Times - July 2017 - Strictly Commercial: Sign Magic
Signs of the Times - July 2017 - 57
Signs of the Times - July 2017 - 58
Signs of the Times - July 2017 - 59
Signs of the Times - July 2017 - 60
Signs of the Times - July 2017 - 61
Signs of the Times - July 2017 - New Products
Signs of the Times - July 2017 - 63
Signs of the Times - July 2017 - 64
Signs of the Times - July 2017 - 65
Signs of the Times - July 2017 - 66
Signs of the Times - July 2017 - 67
Signs of the Times - July 2017 - 68
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Signs of the Times - July 2017 - 92
Signs of the Times - July 2017 - 93
Signs of the Times - July 2017 - 94
Signs of the Times - July 2017 - Advertising Index
Signs of the Times - July 2017 - Last Look
Signs of the Times - July 2017 - Cover3
Signs of the Times - July 2017 - Cover4
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