FEATURES N OVEM B ER 2017 | VOLU M E 239 | N U M B ER 11 34 EXPAND YOUR SHOP BY DAREK JOHNSON Plot a future course, expand your digital printing and grow your profits. 40 A RISING TIDE BY GRANT FREKING Two upstarts hope to usher digital out-ofhome advertising into the online world. 44 STRICTLY WHOLESALE: WHEN IN ROME BY JOHN BAYLIS 34 Do as the channel letters do. SPECIAL SECTION: ENGRAVING 58 THE CUTTING EDGE BY JOE HOLT How print shops are using laser-cutting systems to expand client offerings. 44 66 A KNOWN QUANTITY BY MARK KISSLING Precision capabilities and bulk orders make engraving services a steady meal ticket. 70 2 53 SIGNS OF THE TIMES NOVEMBER 2017 ENGRAVING NEW PRODUCTS BY GRANT FREKING JDS Industries laserable wall media, Techno CNC router and more