Signs of the Times - December 2017 - 10

CURTAIN CALL
woman stepped onto
a dark stage. The lights
went up, and we saw a
car moving on a hanging
screen. A cello thrummed on stage
as she began to narrate a high-speed
Los Angeles car chase. She was
followed by a guy with HIV, whose
description of vivid dreams - a medication side effect - was interpretively
reconstructed by a dancer with a
colorful blanket.
Scene after scene sped by. There was
faux karaoke ("Don't Stop Believin" is,
apparently, karaoke DJs' most-hated
tune), live music ... hell, even the ads
were interesting.
Pop-Up Magazine is a theatrical
translation of a print publication,
brought to the stage with a combination of screens, music, acting, dance
and other media. A friend invited me
because, of course, I'm a magazine
person. Amazingly, the concept of
a magazine translated easily, even
delightfully, to theater.
It made me think about bringing
this brand's audience content in new
forms, too. I'll always be a magazine
person, but I've started listening to
more podcasts lately. I'm seeing more
shows at theaters. I'm watching friends
move from radio to multimedia.
ST Media Group, our parent company, along with sister brand Big
Picture, have teamed with SGIA
to launch WFX: Wide-Format
Exchange, a 2018 event where print
shops and signmakers will converge
for three days of networking, educational seminars, keynotes and
idea exchange geared toward both
wide-format print providers and

A

10

SIGNS OF THE TIMES

DECEMBER 2017

those poised to expand into wideformat inkjet printing.
It's a new format for our brand, and
although we can't offer you interpretive dance, we are extending an
invitation to meet your peers and
learn more about this growing aspect
of the sign industry. Whether you're new
to digital printing, a wrap pro or a
skeptic, we'll have something for you.
I walked out of the theater earlier
this week with an infusion of energy.
The stories, the format, the audience
reaction ... I can't stop thinking about
those engagements and the future of
media - and of Signs of the Times.
If you haven't explored our new
website, visit signsofthetimes.com for
news and updates beyond what we
print. If you'd like to learn more about
WFX, visit info.sgia.org/2018-sgia-wfxconference-wide-format-exchange,
and be the first to receive updates.
If webinars are your thing, join us
for Lighting Channel Letters: LED Tips
+ Tricks, which goes live December
4. Sign up at signsofthetimes.com/
ledwebinar.
As for the rest, well, let's just say we
have some new projects in the works.
And speaking of projects, have we
seen your latest work yet? Email us
your best photos. Who knows? You
might just end up describing them
on stage behind a mic one day.

ROBIN DONOVAN
EDITOR-IN-CHIEF
robin.donovan@stmediagroup.com

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Table of Contents for the Digital Edition of Signs of the Times - December 2017