Signs of the Times - December 2017 - 26
VEHICLES + VINYL
MARK
CHARACTER SKETCHES
Two designers illustrate cartoon-figure development.
HERE'S a plumbing company here in Cincinnati
whose illustrated mascot
on their service vans is
so close to "Rich Uncle Pennybags"
from Monopoly that they're more
identical twins than first cousins.
The thick white mustache, the fullstride, "advance to Boardwalk" pose
- they're unmistakably similar. It
made me wonder: How did the sign
company designer come up with
that character, or more to the point,
how did he or she get away with
ripping off that character?
To learn how designers should go
about creating or developing illustrated characters as part of a client's
vehicle wrap graphics, I contacted
two designers and asked about their
design processes.
KISSLING
is ST's Managing Editor
and Book Division
Director. Contact him
at mark.kissling@
stmediagroup.com.
T
26
SIGNS OF THE TIMES
DECEMBER 2017
DRAW FROM YOUR PORTFOLIO
Dan Antonelli, owner of KickCharge
Creative (Washington, NJ) has completed thousands of projects, including the winning service vehicle for
our 2017 Vehicle Graphics Contest
(see ST, September 2017, page 34).
Dan uses his portfolio to steer
consultations. "As we review our
portfolio with a new client," Dan
said, "we can get a general sense
of whether [to do a] more modern
mascot-based approach or one more
rooted in a retro genre." Whether
modern or retro, of course, any
illustrated figure has to fit, or better,
take advantage of, the space on the
intended vehicle.
"As sketches are being roughed,
I'm placing them on the truck to get
a general sense of how the hierarchy
works or doesn't," Dan said, regarding
"the body movement of the mascot,
and the orientation of type within
the canvas. We sometimes have to
figure out a tweak to the logo - for
example, breaking up a logo that
normally resides in a panel - in order
to maximize the canvas."
Shelby Varone is the lone (and
Table of Contents for the Digital Edition of Signs of the Times - December 2017
Signs of the Times - December 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
An Overarching Theme
The Value of Signs
Going With the Flow
Design Software
New Products
Advertising Index
Last Look
Signs of the Times - December 2017 - Intro
Signs of the Times - December 2017 - BB1
Signs of the Times - December 2017 - BB2
Signs of the Times - December 2017 - Signs of the Times - December 2017
Signs of the Times - December 2017 - BD_L
Signs of the Times - December 2017 - BD
Signs of the Times - December 2017 - Cover2
Signs of the Times - December 2017 - 1
Signs of the Times - December 2017 - 2
Signs of the Times - December 2017 - 3
Signs of the Times - December 2017 - Contents
Signs of the Times - December 2017 - 5
Signs of the Times - December 2017 - 6
Signs of the Times - December 2017 - 7
Signs of the Times - December 2017 - 8
Signs of the Times - December 2017 - 9
Signs of the Times - December 2017 - From the Editor
Signs of the Times - December 2017 - 11
Signs of the Times - December 2017 - St Update
Signs of the Times - December 2017 - 13
Signs of the Times - December 2017 - 14
Signs of the Times - December 2017 - 15
Signs of the Times - December 2017 - 16
Signs of the Times - December 2017 - 17
Signs of the Times - December 2017 - 18
Signs of the Times - December 2017 - 19
Signs of the Times - December 2017 - At Large
Signs of the Times - December 2017 - 21
Signs of the Times - December 2017 - 22
Signs of the Times - December 2017 - 23
Signs of the Times - December 2017 - Tech Review
Signs of the Times - December 2017 - 25
Signs of the Times - December 2017 - Vehicles + Vinyl
Signs of the Times - December 2017 - 27
Signs of the Times - December 2017 - 28
Signs of the Times - December 2017 - 29
Signs of the Times - December 2017 - Design Matters
Signs of the Times - December 2017 - 31
Signs of the Times - December 2017 - Nuts + Bolts
Signs of the Times - December 2017 - 33
Signs of the Times - December 2017 - 34
Signs of the Times - December 2017 - 35
Signs of the Times - December 2017 - 36
Signs of the Times - December 2017 - 37
Signs of the Times - December 2017 - An Overarching Theme
Signs of the Times - December 2017 - 39
Signs of the Times - December 2017 - 40
Signs of the Times - December 2017 - 41
Signs of the Times - December 2017 - The Value of Signs
Signs of the Times - December 2017 - 43
Signs of the Times - December 2017 - 44
Signs of the Times - December 2017 - 45
Signs of the Times - December 2017 - Going With the Flow
Signs of the Times - December 2017 - 47
Signs of the Times - December 2017 - Design Software
Signs of the Times - December 2017 - 49
Signs of the Times - December 2017 - 50
Signs of the Times - December 2017 - 51
Signs of the Times - December 2017 - New Products
Signs of the Times - December 2017 - 53
Signs of the Times - December 2017 - 54
Signs of the Times - December 2017 - 55
Signs of the Times - December 2017 - 56
Signs of the Times - December 2017 - 57
Signs of the Times - December 2017 - 58
Signs of the Times - December 2017 - 59
Signs of the Times - December 2017 - 60
Signs of the Times - December 2017 - 61
Signs of the Times - December 2017 - 62
Signs of the Times - December 2017 - 63
Signs of the Times - December 2017 - 64
Signs of the Times - December 2017 - 65
Signs of the Times - December 2017 - 66
Signs of the Times - December 2017 - 67
Signs of the Times - December 2017 - 68
Signs of the Times - December 2017 - 69
Signs of the Times - December 2017 - 70
Signs of the Times - December 2017 - 71
Signs of the Times - December 2017 - 72
Signs of the Times - December 2017 - 73
Signs of the Times - December 2017 - 74
Signs of the Times - December 2017 - 75
Signs of the Times - December 2017 - 76
Signs of the Times - December 2017 - 77
Signs of the Times - December 2017 - 78
Signs of the Times - December 2017 - Advertising Index
Signs of the Times - December 2017 - Last Look
Signs of the Times - December 2017 - Cover3
Signs of the Times - December 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/sott_202010
https://www.nxtbook.com/nxtbooks/STMG/sott_202009
https://www.nxtbook.com/nxtbooks/STMG/sott_202008
https://www.nxtbook.com/nxtbooks/STMG/sott_202007
https://www.nxtbook.com/nxtbooks/STMG/sott_202006
https://www.nxtbook.com/nxtbooks/STMG/sott_202005
https://www.nxtbook.com/nxtbooks/STMG/sott_202004
https://www.nxtbook.com/nxtbooks/STMG/sott_blackbook_2020
https://www.nxtbook.com/nxtbooks/STMG/sott_202003
https://www.nxtbook.com/nxtbooks/STMG/sott_201802
https://www.nxtbook.com/nxtbooks/STMG/sott_201801
https://www.nxtbook.com/nxtbooks/STMG/sott_201712
https://www.nxtbook.com/nxtbooks/STMG/sott_201711
https://www.nxtbook.com/nxtbooks/STMG/sott_201710
https://www.nxtbook.com/nxtbooks/STMG/sott_201709
https://www.nxtbook.com/nxtbooks/STMG/sott_201708
https://www.nxtbook.com/nxtbooks/STMG/sott_201707
https://www.nxtbook.com/nxtbooks/STMG/sott_201706
https://www.nxtbook.com/nxtbooks/STMG/sott_201705
https://www.nxtbook.com/nxtbooks/STMG/sott_201704
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2017
https://www.nxtbook.com/nxtbooks/STMG/sott_201703
https://www.nxtbook.com/nxtbooks/STMG/sott_201702
https://www.nxtbook.com/nxtbooks/STMG/sott_201701
https://www.nxtbook.com/nxtbooks/STMG/sott_201612
https://www.nxtbook.com/nxtbooks/STMG/sott_201611
https://www.nxtbook.com/nxtbooks/STMG/sott_201610
https://www.nxtbook.com/nxtbooks/STMG/sott_201609
https://www.nxtbook.com/nxtbooks/STMG/sott_201608
https://www.nxtbook.com/nxtbooks/STMG/sott_201607
https://www.nxtbook.com/nxtbooks/STMG/sott_201606
https://www.nxtbook.com/nxtbooks/STMG/sott_201605
https://www.nxtbook.com/nxtbooks/STMG/sott_201604
https://www.nxtbook.com/nxtbooks/STMG/sott_201603
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2016
https://www.nxtbook.com/nxtbooks/STMG/sott_201602
https://www.nxtbook.com/nxtbooks/STMG/sott_201601
https://www.nxtbook.com/nxtbooks/STMG/sott_201512
https://www.nxtbook.com/nxtbooks/STMG/sott_201511
https://www.nxtbook.com/nxtbooks/STMG/sott_201510
https://www.nxtbook.com/nxtbooks/STMG/sott_201509
https://www.nxtbook.com/nxtbooks/STMG/sott_201508
https://www.nxtbook.com/nxtbooks/STMG/sott_201507
https://www.nxtbook.com/nxtbooks/STMG/sott_201506
https://www.nxtbook.com/nxtbooks/STMG/sott_201505
https://www.nxtbook.com/nxtbooks/STMG/sott_201504
https://www.nxtbook.com/nxtbooks/STMG/sott_201503
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2015
https://www.nxtbook.com/nxtbooks/STMG/sott_201502
https://www.nxtbook.com/nxtbooks/STMG/sott_201501
https://www.nxtbook.com/nxtbooks/STMG/sott_201412
https://www.nxtbook.com/nxtbooks/STMG/sott_201411
https://www.nxtbook.com/nxtbooks/STMG/sott_201410
https://www.nxtbook.com/nxtbooks/STMG/sott_201409
https://www.nxtbook.com/nxtbooks/STMG/sott_201408
https://www.nxtbook.com/nxtbooks/STMG/sott_201407
https://www.nxtbook.com/nxtbooks/STMG/sott_201406
https://www.nxtbook.com/nxtbooks/STMG/sott_201405
https://www.nxtbook.com/nxtbooks/STMG/sott_201404
https://www.nxtbook.com/nxtbooks/STMG/sott_201403
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2014
https://www.nxtbook.com/nxtbooks/STMG/sott_201402
https://www.nxtbook.com/nxtbooks/STMG/sott_201401
https://www.nxtbook.com/nxtbooks/STMG/sott_201312
https://www.nxtbook.com/nxtbooks/STMG/sott_201311
https://www.nxtbook.com/nxtbooks/STMG/sott_201310
https://www.nxtbook.com/nxtbooks/STMG/sott_201309
https://www.nxtbook.com/nxtbooks/STMG/sott_201308
https://www.nxtbook.com/nxtbooks/STMG/sott_201307
https://www.nxtbook.com/nxtbooks/STMG/sott_201306
https://www.nxtbook.com/nxtbooks/STMG/sott_201305
https://www.nxtbook.com/nxtbooks/STMG/sott_201304
https://www.nxtbook.com/nxtbooks/STMG/sott_201303
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2013
https://www.nxtbook.com/nxtbooks/STMG/sott_201302
https://www.nxtbook.com/nxtbooks/STMG/sott_201301
https://www.nxtbook.com/nxtbooks/STMG/sott_201212
https://www.nxtbook.com/nxtbooks/STMG/sott_201211
https://www.nxtbook.com/nxtbooks/STMG/sott_201210
https://www.nxtbook.com/nxtbooks/STMG/sott_201209
https://www.nxtbook.com/nxtbooks/STMG/sott_201208
https://www.nxtbook.com/nxtbooks/STMG/sott_201207
https://www.nxtbook.com/nxtbooks/STMG/sott_201206
https://www.nxtbook.com/nxtbooks/STMG/sott_201205
https://www.nxtbook.com/nxtbooks/STMG/sott_201204
https://www.nxtbook.com/nxtbooks/STMG/sott_201203
https://www.nxtbook.com/nxtbooks/STMG/sott_bg2012
https://www.nxtbook.com/nxtbooks/STMG/sott_201202
https://www.nxtbook.com/nxtbooks/STMG/sott_201201
https://www.nxtbookmedia.com