Signs of the Times - December 2017 - 27

TR E N DSET TE R PRO FI LE
OKI DATA AMERICAS
2018

OKI ColorPainter M-64s
Outstanding Enhanced CMYK
Eco-Solvent/Latex 54"/64" Printer

OKI DATA AMERICAS
Lou Stricklin
Director of Product
Marketing, Industrial
Business Unit

eginning print shops tend to
look at the immediate future and at
how they can get into the market
as inexpensively as possible. Many
of these shops will outgrow their
printer faster than expected. When
productivity picks up, they get
stuck with an inefficient printer
that has a short life expectancy.
Ultimately, this approach will
handcuff a shop's back-end production and provide a disappointing
product for clients. An investment
in a more versatile, productiongrade wide-format printer is the
best way to decrease long-term
material costs, while ensuring
consistent, top-notch output.
Whether you're investing in your
first wide-format printer or considering a printer upgrade, it's important
to compare monthly ink costs. For
example, if you could save $.08-.10
per square foot on ink with one
model over another and you ran
three rolls per week, you could
realize a savings of $700-800 per
month in ink alone. That could be
enough to pay for your monthly
lease payment for an upgrade.
Of course, time is money, too.
A quality wide-format printer will
come equipped with automated
technology and software that
affords maximum printer uptime
and minimal staff intervention.
This is all great for your shop

M64
and the team that runs it. But what
does it mean for your customers?
Regardless of which printer you
use, clients will expect vivid color
that doesn't lose its saturation over
time - either indoors or outdoors.
For outdoor graphics, durability
is king. Even if you only print some
graphics for outdoor use, you want
to make sure you have a print solution whose output will stand the
test of time. Ink performance is
important whether you are printing
outdoor banners without lamination,
backlit signs or vehicle and fleet
graphics that need lamination and
guaranteed performance. Solventbased inks have a proven reputation
for excellent outdoor durability
and scratch-resistance, which are
important features for an outdoor
graphics provider.
Durability is essential, but without brilliant color and speed to
match, you will be ill-equipped to
grow your print operation beyond
a small base of customers. Many
printers today have an impressive
color gamut, but it's important to
consider how a printer's speed may
affect that color gamut. For example,
some printers will restrict color
gamut or ink colors in order to
achieve quick-dry at fast speeds.
Does the machine you're considering

sacrifice ink coverage at higher
speeds? As your print operation
grows, it will become increasingly
important for your printer to maintain print quality as speed increases.
OKI's award-winning line of ColorPainter wide-format printers offers
professional printing solutions
known for providing rich, vivid
color graphics at some of the fastest
speeds in its industry category. Each
ColorPainter printer is armed with
rugged industrial print heads and
smart nozzle mapping technology
to maintain print quality even in the
toughest, most chaotic production
environments. Are you ready to
invest in a professional print solution that will grow with your business? Calculate your savings with
ColorPainter using the online Simple
ROI Calculator at www.oki.com/
us/printing/colorpainterroi/.

OKI Data Americas
8505 Freeport Pkwy, Ste. 600
Irving, TX 75063
(800) 654-3282
oki.com/us

SIGNSOFTHETIMES.COM

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Table of Contents for the Digital Edition of Signs of the Times - December 2017