FEATURES FEB RUARY 2018 | VOLU M E 240 | N U M B ER 2 40 THE ULTIMATE SOFT SELL BY JOE HOLT How the rise of fabric is spurring growth in the soft-signage market. 46 COMING TO LIGHT BY GRANT FREKING Flexible LEDs find a foothold in the signage market as fabricators navigate the latest lighting options. 52 40 BUY, MERGE OR GO HOME? BY DAREK JOHNSON Although risky, a merger or acquisition could quickly add sales and resources. 46 2 SIGNS OF THE TIMES FEBRUARY 2018