COLUMNS & DEPARTMENTS EDITORIAL + DESIGN ROBIN DONOVAN editor-in-chief robin.donovan@stmediagroup.com MARK KISSLING managing editor mark.kissling@stmediagroup.com GRANT FREKING associate editor grant.freking@stmediagroup.com JEFF RUSS senior art director jeff.russ@stmediagroup.com KAITLIN WINCHESTER editorial intern CONTRIBUTORS CHRIS + KATHI MORRISON signcountry@softcom.net 20 COLUMNS lawrin@artfxsigns.com DALE SALAMACHA dale@media1signs.com PRODUCTION LINDA VOLZ SALES + MARKETING LOUIS ARNEBERG senior market strategist Viral overload lou.arneberg@stmediagroup.com (800) 654-5169 18 BY CHRIS AND KATHI MORRISON Crane trucks VEHICLES + VINYL 20 BY MARK KISSLING More than pretty pictures DESIGN MATTERS 24 BY JEFF RUSS JIM KARWOWSKI jim.karwowski@stmediagroup.com (630) 474-4038 VERNITA JOHNSON directory + classified account executive DEPARTMENTS 10 BY MAGGIE HARLOW Coordinating high-volume installations The ISA Sign Expo is postponed until August, YESCO marks 100 years of business and more NEW PRODUCTS BY GRANT FREKING AD INDEX LAST LOOK BY JEFF RUSS Duff enough APRIL 2020 71 72 vernita.johnson@stmediagroup.com (513) 263-9313 KELLY COTES marketing manager kelly.cotes@stmediagroup.com BY GRANT FREKING 28 SIGNS OF THE TIMES senior market strategist 28 ST UPDATE Gold rush 4 LAWRIN ROSEN linda.volz@stmediagroup.com 8 BY ROBIN DONOVAN NUTS + BOLTS lpeters40@gmail.com production manager FROM THE EDITOR TECH REVIEW LAURA PETERS 50 CORPORATE MURRAY KASMENN president TOD SWORMSTEDT American Sign Museum CHRISTINE BALOGA vp, mktg. & customer acquisition CUSTOMER SERVICE (877) 494-0727 sot@omeda.com