Signs of the Times - September 2020 - 18
SIGN FACE
allowed me to create a cool foundation,
where I felt happy with the content
that I was putting out there.
On that note, are your Instagram
posts and YouTube videos purely
promotional content for your
company, or are they another outlet
of artistic expression for you?
It's both, and one more. A lot of other
companies' videos ... promoting their
signage, you often see them already
made or installed. I like to show
the more intimate moments of sign
production and the process. I'm doing
it to raise awareness to the process
of signmaking, so that people can
appreciate the pieces as an art form,
rather than something random that
you order. That was my first purpose,
and it developed into, 'Well, I like
promoting my work this way.' That led
to providing that service for my clients
as well. I can show the process of
making their sign, so that they can
reveal their identity.
According to your website, Signs
from Mars offers sign design, and
sign fabrication of both illuminated
and non-illuminated signs, among
other services.
Sometimes clients don't necessarily
need something to light up, or their
budget doesn't allow them to have a
sign light up. It doesn't have to light
18
SIGNS OF THE TIMES
SEPTEMBER 2020
up in order to be impressive. A lot of
it is just creativity. When I see someone's logo, my brain starts to create
different signs. I already see it in my
mind. My next step is to communicate
those ideas to the client.
You're able to visualize the sign in
your brain just from seeing a logo?
Yeah, I think that's one of the skills a
sign designer needs to have. When
you're fabricating something and
have knowledge of materials, you
know how far you can push certain
things and what is possible.
Is neon something that you have
gravitated to?
Before we had LEDs, we were using
neon to light a frontlit channel letter.
Now, if it's going to be canned inside
a letter, then you would use LEDs.
And now, if you're going to incorporate
neon into your sign, it has to be
exposed. You have to be able to
appreciate it and see it. I got involved
with neon because I was getting
random orders. I became really good
friends with my neon bender, and
he's taught me so, so much. I think
some companies are maybe afraid
of dealing with it because it's fragile
and the maintenance is pretty hectic.
But now I love it so much that if I can
incorporate it into my work, I will.
This interview has been edited for
length and clarity.
Signs of the Times - September 2020
Table of Contents for the Digital Edition of Signs of the Times - September 2020
Contents
Signs of the Times - September 2020 - Intro
Signs of the Times - September 2020 - BB1
Signs of the Times - September 2020 - BB2
Signs of the Times - September 2020 - BB3
Signs of the Times - September 2020 - BB4
Signs of the Times - September 2020 - Cover1
Signs of the Times - September 2020 - Cover1a
Signs of the Times - September 2020 - Cover1b
Signs of the Times - September 2020 - Cover2
Signs of the Times - September 2020 - 1
Signs of the Times - September 2020 - Contents
Signs of the Times - September 2020 - 3
Signs of the Times - September 2020 - 4
Signs of the Times - September 2020 - 5
Signs of the Times - September 2020 - 6
Signs of the Times - September 2020 - 7
Signs of the Times - September 2020 - 8
Signs of the Times - September 2020 - 9
Signs of the Times - September 2020 - 10
Signs of the Times - September 2020 - 11
Signs of the Times - September 2020 - 12
Signs of the Times - September 2020 - 13
Signs of the Times - September 2020 - 14
Signs of the Times - September 2020 - 15
Signs of the Times - September 2020 - 16
Signs of the Times - September 2020 - 17
Signs of the Times - September 2020 - 18
Signs of the Times - September 2020 - 19
Signs of the Times - September 2020 - 20
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Signs of the Times - September 2020 - Cover3
Signs of the Times - September 2020 - Cover4
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