Signs of the Times - October 2020 - 36
WRAPPING ON THE
WALLS
THREE SIGN AND PRINT COMPANIES DEMONSTRATE
VINYL'S VERSATILITY IN CREATING UNIQUE INTERIORS.
BY KAITLIN WINCHESTER
FFICE-BUILDING walls, school
hallways and airport lobbies are
just three common interiors in
public spaces, prime locations all for
branding of any kind. Three shops
recently shared projects involving
these three settings, ranging from
the repurposed main post office for the Windy City, to
a private university in Idaho, to the exclusive American
Express Centurion Lounge in Charlotte's airport.
O
FRANKING PRIVILEGE
The Old Chicago Main Post Office, a nine-story building on
West Van Buren in downtown Chicago, is being renovated
into offices for PepsiCo, Uber and others by architectural
giant Gensler (Chicago). In an effort to retain a sense of
the Art Deco building's original purpose, designers created
postal-themed wallcoverings for some of the hallways.
Gensler awarded the honor to one of its graphics providers,
36
SIGNS OF THE TIMES
OCTOBER 2020
ER2 Image Group (Hanover Park, IL) to deliver the project.
Matt Blackmar, director of applied surfaces at ER2, has
worked in the sign industry since he was a teenager, joining
ER2 as a graphic designer before making the jump to his
current position. His expertise in the field helped Gensler
select ER2.
Gensler provided the design for the project. The Old
Post Office would be made over with several eye-catching
displays, including a wall of postage stamps. "When projects
of this magnitude kick off, we perform an extensive, interactive
survey allowing the design team to dial in on the design
intent," Blackmar said. The black-and-white stamps appear
multilayered on the wall and seem to pop out when you
look at them. "For the postcard wall, the idea of dimension
was mentioned, and we suggested using wood to emphasize
the vintage look of the digital postcards," he added. Three
different thickness were used: ¼, 3/8 and ½ in.
To bring out the metallic elements on the stamps, ER2
used their HP Latex 3600 to print on Dreamscape Satara
Signs of the Times - October 2020
Table of Contents for the Digital Edition of Signs of the Times - October 2020
Contents
Signs of the Times - October 2020 - Intro1
Signs of the Times - October 2020 - BB1
Signs of the Times - October 2020 - BB2
Signs of the Times - October 2020 - BB3
Signs of the Times - October 2020 - BB4
Signs of the Times - October 2020 - Cover1
Signs of the Times - October 2020 - Cover1a
Signs of the Times - October 2020 - Cover1b
Signs of the Times - October 2020 - Cover2
Signs of the Times - October 2020 - 1
Signs of the Times - October 2020 - Contents
Signs of the Times - October 2020 - 3
Signs of the Times - October 2020 - 4
Signs of the Times - October 2020 - 5
Signs of the Times - October 2020 - 6
Signs of the Times - October 2020 - 7
Signs of the Times - October 2020 - 8
Signs of the Times - October 2020 - 9
Signs of the Times - October 2020 - 10
Signs of the Times - October 2020 - 11
Signs of the Times - October 2020 - 12
Signs of the Times - October 2020 - 13
Signs of the Times - October 2020 - 14
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Signs of the Times - October 2020 - 16
Signs of the Times - October 2020 - 17
Signs of the Times - October 2020 - 18
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Signs of the Times - October 2020 - Cover3
Signs of the Times - October 2020 - Cover4
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