Screen Printing - February/March 2013 - (Page 2)

F EB R UAR Y/M AR CH 2 01 3 Volume 104 / Number 1 CO N T E N T S C OL UMN S About the Cover Turn to page 18 to see some fine examples of printed graphics and learn about the shops responsible for their creation. Cover photo courtesy of Lady Lazarus, Houston, TX. Cover design by Keri Harper. PREPRESS WIRE 12 Increasing Your Profit Mark Coudray As sales shift to the Web, find out how to direct and control the sales cycle while cultivating customers. DIGITAL DIMENSION 14 Image Enhancement: Better Files, Cost Savings Rick Mandel Learn how to use specialized software programs to conserve ink while optimizing files and improving print results. FEATURES 18 Prime Prints Ben P. Rosenfield Creativity, craft, and quality abound in this showcase of artistic and display graphics. 22 P-O-P Primer Dan Pratt Check out the approach that Pratt Visual Solutions takes when producing collateral for P-O-P programs that attract shoppers. 26 Making the Cut Gail Flower and Ben P. Rosenfield Explore your options for digital flatbed and laser cutting systems. D E P A R T ME N T S SCREENPRINTING Online Communities B screenweb.com/ news-trends/mesh-blog 4 6 30 31 34 35 36 EDITORIAL INSIGHTS NEW PRODUCTS SHOPTALK INDUSTRY UPDATE DISTRIBUTOR/DEALER DIRECTORY OPPORTUNITY EXCHANGE ADVERTISING INDEX SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2012, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 421-9356 or Debbie.Reed@STMediaGroup.com. Subscription Services: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe. http://www.screenweb.com/news-trends/mesh-blog http://www.screenweb.com/news-trends/mesh-blog http://www.screenweb.com/news-trends/mesh-blog http://www.screenweb.com/subscribe

Table of Contents for the Digital Edition of Screen Printing - February/March 2013

Screen Printing - February/march 2013
Contents
Editorial Insights
New Products
Increasing Your Profit
Image Enhancement: Better Files, Cost Savings
Prime Prints
P-O-P Primer
Making the Cut
Shoptalk
Industry Update
Distributor/Dealer Directory
Opportunity Exchange
Advertising Index

Screen Printing - February/March 2013