Screen Printing - June/July 2014 - (Page 2)

J un e /J uly 20 14 Volume 105 / Number 3 CO N T E N T S About the Cover The secrets to HD printing may not be quite as elusive as finding a message in a bottle, but they can open up a world of design possibilities to the creative mind. Special thanks to Samir Sadikoglu of Istanbul-based European T-Shirt Factory for sharing the award-winning shirts shown in this article. (And yes, the shirt on the cover was done entirely with ink.) Cover design by Kelly N. Kofron. Shirt courtesy of European T-Shirt Factory. Photo © Jerome Vieh/ JeromeV.com. C OL UMN S b USINESS PERS PEC TIVES 10 Using Facebook to Find and Create Precise Target Audiences Mark Coudray Social media provides incredibly powerful tools to find and capture people who are best positioned to do business with you in the future, including prospects who currently do business with a competitor. SHOP TALK 36 Sasquatch with a Squeegee? Andy MacDougall Consider the unique business model of a company that prints all original designs yet requires no salespeople, carries virtually no inventories, gets paid up front for each item it produces, and sells out-of every design it offers-in a matter of hours. FEATURES 14 Creating Special Effects with High-Density Inks Charlie Taublieb High-density inks have declined a bit in recent years, but when used creatively and properly, they can achieve breathtaking effects that can't be produced with any other garment-decorating technique. 19 The Three Keys to Printing Performance Fabrics John Levocz Stretch, heat, and bleed-these are the three variables unique to performance fabrics that must be controlled in order to get high-quality prints that will last on garments made from these massively popular materials. 22 An Update on Direct-to-Garment Printers Eileen Fritsch Discover the latest advances in DTG inkjet printers in the most comprehensive source list ever published about this rapidly developing technology, complete with purchasing tips and insights on the DTG printers of tomorrow. D E P A R T ME NTS 4 6 33 34 35 SCREENPRINTING Online Communities EDITORIAL INSIGHTS NEW PRODUCTS DISTRIBUTOR/DEALER DIRECTORY CLASSIFIEDS AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2014, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.JeromeV.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - June/July 2014

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Screen Printing - June/July 2014