Screen Printing - April/May 2015 - (Page 2)

April/May 2015 Volume 106 / Number 2 CO N T E N T S About the Cover Once a mysterious puzzle, color management can now be automated to remove the guesswork, rejects, and profiteating downtime of the past. Cover art © Oleksiy Mark/ Shutterstock.com. Cover design by Kelly N. Kofron. COLUMNS T H E D I G I TA L D I M E N S I O N 14 Cures for Uncommon Substrates Tim Greene Two trends in wide-format printing are UV LED curing and the demand for many new substrates to be printed. These two trends intersect, and are helping PSPs address changing buyer needs. B U S I N E S S P E RS P E C T I V E S 16 Determining the Value of Your Customer Mark Coudray Sales are down - time for some cold calls, right? Maybe not. Your most lucrative growth opportunities probably lie with clients you already have. Learn how to calculate (and maximize) a client's value. S H O P TA L K 36 Rocking and Printing at SXSW Andy MacDougall Austin draws 100,000 people for South by Southwest, the biggest printed-merchandise event shy of the Olympics and home to the Flatstock poster fair. What event opportunities are you missing in your town? FEATURES 19 P-O-P Art: Four Shops Share Creative Projects Screen Printing staff From floor and counter graphics to ceiling banners and shelf wobblers, point-of-purchase applications run the gamut. Here, four leading PSPs share recent success stories of unusual retail projects. 24 Five Keys to Automating Color Mike Ruff Meeting a client's color expectations is a prerequisite for getting business. You can develop a completely automated workflow that takes the surprises out of color with these five steps. 28 Dye Sublimation: A Process Whose Time Has Come? Barbara Montgomery Though the process isn't new, it's unique ability to deliver vivid, permanent prints matches well with market trends. Learn everything you need to know to add dye sub to your business. DEPARTMENTS 4 6 8 33 35 SCREENPRINTING Online Communities EDITORIAL INSIGHTS PRESSING ISSUES NEW PRODUCTS DISTRIBUTOR/DEALER DIRECTORY/CLASSIFIEDS AD INDEX SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2015, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.Shutterstock.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - April/May 2015

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Screen Printing - April/May 2015