Screen Printing - June/July 2015 - (Page 2)

J un e /J uly 2 01 5 Volume 106 / Number 3 CO N T E N T S About the Cover The secret to the underbase is the principle of "just enough" - the minimum amount of ink needed to make colors pop when they need to, provide depth and subtlety to the final print, and minimize the ink deposit. Cover photo © Jerome Vieh/ JeromeV.com. Shirt courtesy of J-Fashion. Cover design by Kelly N. Kofron. C OL UMN S EXPERT APPAREL 18 DTG Gets Serious Terry Combs Many decorators gave up on direct-to-garment printing when the earliest units didn't live up to the hype. Find out why modern systems are worth a fresh look. BUSINESS PERS PEC TIVES 22 A Global View of Promo Products Dawn Marie What qualities do consumers value most in their giveaways? What single promotional product generates the most impressions? A global study conducted by ASI sheds light on these and other worldwide ad-specialty trends. S hOP TAL k 40 have Squeegee, Will Travel Andy MacDougall Andy's screen-printing adventures take him to a Toronto traffic sign shop where squeegees still predominate, a historical exhibit in New York showcasing the roots of the process, and training activities in Rome and at home. FEATURES 24 Establishing Rules for Underbase Printing Thomas Trimmingham Underbases are the key to printing dark garments. Bad ones will produce washed-out prints or garments so heavy that no one will wear them. Find out how to establish procedures that will produce good ones every time. 30 Making the Most of Multimedia Barbara Montgomery In the ongoing quest to differentiate, decorators are finding that mashing up various special-effect techniques can produce unique looks that command a premium. See a step-by-step job from an expert in multimedia work. 34 Stitching up Detroit Kiersten Wones Hope is hard to come by in an area of the city where dropout rates can eclipse 50 percent. Learn how a churchbased group is energizing the local youth through a collective that provides practical skills and life lessons. D E P A R T ME NTS 4 6 12 37 38 SCREENPRINTING Online Communities EDITORIAL INSIGHTS PRESSING ISSuES NEW PRODuCTS DISTRIBuTOR/DEALER DIRECTORY CLASSIFIEDS/AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2015, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.JeromeV.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - June/July 2015

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Screen Printing - June/July 2015