Screen Printing - April/May 2016 - (Page 2)

A pr il/M a y 2 016 Volume 107 / Number 2 CO N T E N T S About the Cover Every screen print's journey begins in the art department. Photo © Domagoj Burilovic/ Shutterstock.com. Cover design by Kelly N. Kofron. C OL UMN S BUSINESS PERS PEC TIVES 16 A 5-Minute Sales and Marketing Plan Ross Yamashita Ever wondered how anyone has time for social media? Ever wished you could drum up some new referrals? A quick sales and marketing plan can do wonders for your business, if you know where to start. SHOP TAL k 36 It Looks Good on Paper Andy MacDougall The limited-edition art print dates back to the first woodblock impressions of the 1400s, but the riddles of paper chemistry have even deeper roots. Take a quick-witted trip into history and explore why paper choice matters. FEATURES 18 The Top 5 Art Mistakes and How to Avoid Them Thomas Trimingham Many times, mistakes that show up on press can be traced back to the very first stage of the process: the artwork. The key to combatting these end-result errors is often simple preparation, from instilling prepress checks to keeping up with the latest design tools. 22 Stencilmaking in the Age of CTS Dave Dennings Who says digital holds a dagger to a screen printer's heart? Computer-to-screen imaging is one of the many digital innovations that have actually given screen printers a leg up. Dennings examines the different types of CTS systems and best practices for each. 28 After the Print: Breaking the Logjam in Finishing Barbara Montgomery As run sizes drop, job complexity increases, and orders get through the print room faster due to streamlined prepress and faster inkjet technology, a new bottleneck has emerged. Many shops are finding that it's time to revisit the efficiency in their finishing departments. D E P A R T ME NTS 4 6 10 33 34 35 SCREENPRINTING Online Communities EDITORIAL INSIGHTS PRESSING ISSuES NEW PRODuCTS DISTRIBuTOR/DEALER DIRECTORY CLASSIfIEDS AD INDEx SCREEN PRINTING (ISSN 00369594) is published bi-monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Screen Printing, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Screen Printing, P.O. Box 1060, Skokie, IL 60076. For all subscription services, back issues, and single-copy sales, contact: SPTG@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.screenweb.com/subscribe; Renewals: www.screenweb.com/renew. http://www.Shutterstock.com http://www.screenweb.com/subscribe http://www.screenweb.com/renew

Table of Contents for the Digital Edition of Screen Printing - April/May 2016

Screen Printing - April/May 2016
Contents
Editorial Insights
Pressing Issues
New Products
A 5-Minute Sales and Marketing Plan
The Top 5 Art Mistakes and How to Avoid Them
Stencilmaking in the Age of CTS
After the Print: Breaking the Logjam in Finishing
Distributor/Dealer Directory
Classifieds
Ad Index
It Looks Good on Paper

Screen Printing - April/May 2016