Screen Printing - October/November 2017 - 2

CONTENTS

OCTOBER / NOVEMBER 2017
Volume 108 / Number 5

PRINT TECH

10 The Alchemist

Andy MacDougall
Just when we think we've seen all that the craft of
screen printing has to offer, something new emerges
to remind us this industry never ceases to grow and
innovate. Artist Dan Stiles brings poster making into the
future - complete with fully functional electronics.

THE MARSHALL PLAN

14 Attack Plan for 2018

Marshall Atkinson
It can be easy to get stuck in the rut of day-to-day
operations, without giving much thought to bettering shop
practices or future plans. How can your shop decrease
costs, increase sales, and improve craftsmanship in 2018?
The answer is to get started, right now.

ABOUT THE COVER
Printing flesh tones can
make any screen printer feel
like a zombie. Shirt courtesy
of Rokkitwear and Hirsch
Solutions Cincinnati. Photo
© Jerome Vieh/JeromeV.
com. Shirt design by
Thomas Trimingham. Cover
design by Kelly Farrar.

SHOP TALK

44 You've Got a Friend

Separating Flesh Tones - Without the Horror

Thomas Trimingham
The thought of working with flesh tones can send a shiver down
any screen printer's spine. Learn how to prepare and separate both
realistic and supernatural flesh tones, without the nightmares.

Andy MacDougall
It's almost that time of year: SGIA Expo, the biggest
specialty imaging family reunion around. While the
show's primary goals may be to drive business and
catalyze professional connections, it's the deep
friendships that keep us coming back year after year.

DEPARTMENTS
04
08
18
41
42
43

EDITORIAL INSIGHTS
PRESSING ISSUES
NEW PRODUCTS
AD INDEX
DISTRIBUTOR/DEALER DIRECTORY
CLASSIFIEDS

Here Come the
Hybrids
Surviving the R&D Process

Ray Greenwood
Why do so many innovative, could-be
products fail to move past the R&D
process? One expert details the many
reasons most great designs never make
it to production, from rushing research
to misunderstanding the capabilities of
one's own business.

Steve Duccilli
All too often, printers
feel pressured to choose
a side: analog or digital.
Instead of pitting the two
against one another, can
these technologies work
together? Take a deep dive
into the world of hybrid
garment decoration.

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Table of Contents for the Digital Edition of Screen Printing - October/November 2017